Welcome email series for new customers

Purpose

1.1. Initiate a multi-step, personalized welcome email flow for new customers to encourage engagement, introduce products, highlight offers, and educate about airbrushing supplies.
1.2. Build brand trust, drive early repeat purchases, upsell starter kits, and direct clients to tutorials or support resources relevant to beginners and enthusiasts.
1.3. Collect feedback on onboarding experience and segment users based on interaction for targeted campaigns.

Trigger Conditions

2.1. Customer completes first purchase or signs up for an account on the airbrushing supply store website.
2.2. Trigger via form submission, point-of-sale system entry, or newsletter opt-in API webhook.
2.3. Status is "new customer" in retail CRM, or user segment changes in marketing automation system.

Platform Variants

3.1. Mailchimp
• API: POST /lists/{list_id}/members
• Configure for new subscriber addition; map e-commerce platform webhook to trigger sequence.
3.2. Klaviyo
• Trigger: API Create/Update Profile
• Set flow to trigger "Welcome Series" for new profile with "source: store_signup."
3.3. ActiveCampaign
• Automation Starter: "New Contact Added"
• Map webhook from store; assign to welcome series automation.
3.4. HubSpot
• API: Contacts API, trigger 'Workflow' on new contact creation
• Set enrollment trigger: Lifecycle Stage = Subscriber.
3.5. Constant Contact
• API: AddContact
• Configure welcome email workflow to auto-start on addition.
3.6. Salesforce Marketing Cloud
• Trigger: Data Extension Row Added
• Setup Journey Builder entry event based on new customer row.
3.7. SendGrid
• Automation: Marketing Campaigns > Automation > Welcome Emails
• API: POST /contactdb/recipients triggers journey.
3.8. Zoho Campaigns
• Trigger: List Addition
• API: Contacts Add Records; link to triggered workflow.
3.9. ConvertKit
• Trigger: Subscriber Joins Form
• API: POST /forms/{id}/subscribe initiates sequence.
3.10. Drip
• Event: POST /subscribers with action=optin
• Set automation to trigger welcome flow.
3.11. Omnisend
• Event: Contact Created
• Set welcome automation; trigger from Shopify/website integration.
3.12. GetResponse
• Trigger: Contact Added via API
• Enable Marketing Automation workflow for welcome series.
3.13. Moosend
• Event: Subscription Confirmed
• Set automation recipe: New Subscriber triggers campaign.
3.14. MailerLite
• Trigger: API Add Subscriber
• Assign user to "Welcome" automation scenario.
3.15. Benchmark Email
• Automation Trigger: List Added
• Integration with POS/website to trigger workflow.
3.16. Elastic Email
• API: POST /contacts/add
• Auto-trigger welcome campaign on new addition.
3.17. Campaign Monitor
• Trigger: New Subscriber
• Configure journey for "Welcome" on list join via API/website.
3.18. AWeber
• Trigger: API Add Subscriber
• Enable campaign—Welcome flow on add.
3.19. Brevo (formerly Sendinblue)
• API: Post /contacts
• Set Automation: Entry point on new contact, launch series.
3.20. Customer.io
• Trigger: POST /api/v1/customers
• Set segment="new" to enter welcome campaign.

Benefits

4.1. Accelerates customer onboarding with timed, relevant content.
4.2. Educates customers about best-selling airbrushing products and care tips.
4.3. Increases return visit rates and average order value via early-stage upsell/cross-sell.
4.4. Automates list growth and engagement without manual intervention.
4.5. Enables feedback collection and follow-up customization based on user interaction.
4.6. Reduces churn and increases customer lifetime value through early relationship building.