Customer Marketing & CommunicationPurpose
1.2. Enables continual improvement of guest experience in an Argentinian restaurant setting.
1.3. Automates personalized survey invitations via multiple communication channels.
1.4. Aggregates responses, automates real-time analysis, and generates actionable reports for management.
1.5. Automates follow-ups for dissatisfied guests, building loyalty and retention.
Trigger Conditions
2.2. Automated schedule after guest dines in, e.g., X hours post-checkout.
2.3. Automate survey push when review is left or feedback received on third-party platform.
2.4. Manual triggers for specific customer segments or loyalty program members.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automate SMS sending using Programmable Messaging API.
• Configuration: POST /Messages endpoint with survey link and customer number.
3.2. SendGrid
• Feature/Setting: Automate personalized email campaigns using Dynamic Templates.
• Configuration: Configure transactional template using Mail Send API.
3.3. Typeform
• Feature/Setting: Automate survey creation and response collection via Create Form and Responses APIs.
• Configuration: Use /forms, /responses endpoints to automate survey life cycle.
3.4. Google Forms
• Feature/Setting: Automate form creation/distribution using Forms API and automate result extraction.
• Configuration: Automate form responses push to connected Sheets.
3.5. SurveyMonkey
• Feature/Setting: Automate survey collector links via Create Collector API.
• Configuration: Use /collectors POST to automate unique links per customer.
3.6. Mailchimp
• Feature/Setting: Automate survey emailing through Campaigns API.
• Configuration: Use /campaigns POST for automated send of survey content.
3.7. Slack
• Feature/Setting: Automate internal alerts on negative responses via Incoming Webhooks.
• Configuration: Webhook URL triggers with automated message posting.
3.8. HubSpot
• Feature/Setting: Automate customer list segmentation and integrate surveys with Workflows API.
• Configuration: Automate workflow triggers using POST /automation/v3/actions/triggers.
3.9. Zendesk
• Feature/Setting: Automate ticket generation for poor survey outcomes via Ticket API.
• Configuration: POST /api/v2/tickets to automate customer resolution.
3.10. Salesforce
• Feature/Setting: Automate survey event logging using Lightning Flow Builder and Survey Invitation Flow.
• Configuration: Automate triggers tied to workflow objects.
3.11. WhatsApp Business API
• Feature/Setting: Automate survey messages with Send Message endpoint.
• Configuration: POST /v1/messages with survey and customer details.
3.12. Zoho CRM
• Feature/Setting: Automate contact tagging and survey follow-up via Workflow Rules.
• Configuration: Automate workflows in CRM modules.
3.13. Airtable
• Feature/Setting: Automate survey data aggregation using Automation scripts.
• Configuration: Automated run of script upon new row creation in database.
3.14. ActiveCampaign
• Feature/Setting: Automate email surveys and automations via API /automations.
• Configuration: POST /api/3/automations with survey event triggers.
3.15. Facebook Messenger
• Feature/Setting: Automate survey chatbot using Messenger Platform Send API.
• Configuration: POST /me/messages automates direct surveys.
3.16. Zapier
• Feature/Setting: Automate cross-platform triggers and data pipelines for survey campaigns.
• Configuration: Automate multi-app workflows using Zap triggers.
3.17. Power Automate (Microsoft)
• Feature/Setting: Automates survey email workflows, data sync to Excel, Teams alerts.
• Configuration: Automated Flows connecting Forms, Outlook, Sheets.
3.18. Intercom
• Feature/Setting: Automates in-app survey pop-ups and follow-up via Messages API.
• Configuration: POST /messages and automate rules-based triggers.
3.19. Freshdesk
• Feature/Setting: Automate ticket creation/reporting for subpar survey scores using Webhooks.
• Configuration: Webhook setup to automate review escalation.
3.20. Google Sheets
• Feature/Setting: Automate survey results logging, reporting, and analysis via API.
• Configuration: Append data to automated Sheets for dashboard generation.
Benefits
4.2. Automates omni-channel communication, boosting survey response rates.
4.3. Provides real-time, automated reporting for instant action and management oversight.
4.4. Automates personalized follow-up, enhancing guest satisfaction and loyalty.
4.5. Removes manual errors via seamless, automated integration between restaurant POS, marketing, and reporting platforms.
4.6. Enables scalable automation for multi-location Argentinian restaurant operations.