Reactivation campaigns for dormant customers

Purpose

1. Automate reactivation campaigns targeting dormant customers who have not visited the Argentinian restaurant within a predefined period (e.g., 90 days).

2. Automatedly segment dormant patrons from CRM to personalize outreach based on past dine-in history and offer preferences.

3. Automating multi-channel campaign distribution to maximize open and response rates using diversified platforms and automated workflows.

4. Track automated campaign performance, customer responses, and resulting bookings or orders to refine future automations.

Trigger Conditions

1. Customer flagged as dormant by lack of transaction or reservation within 90 days in restaurant management system or POS.

2. Automated periodic check via scheduler (e.g., every Monday at midnight).

3. CRM field “Last Visit Date” satisfies dormancy rule; triggers automation of reactivation outreach sequence.

4. Customer tagged “dormant” automatically based on failed campaign interactions.

Platform Variants

1. Twilio SMS

 • Feature/Setting: Use programmable SMS API to send automated, personalized text messages; configure webhook for reply capture.
 • Sample: Configure event trigger > define sender ID > automate recurring messages.

2. SendGrid

 • Feature/Setting: Automate dynamic transactional email using Marketing Campaigns API; configure contact list segmentation.
 • Sample: Automated campaign creation > dynamic email templates > trigger via API when customer meets dormancy criteria.

3. Mailchimp

 • Feature/Setting: Trigger Customer Journey automation for dormant customer segment; enable personalized email content blocks.
 • Sample: Integrate CRM or upload CSV > segment “dormant” audience automatically > schedule campaign launch via automation.

4. HubSpot

 • Feature/Setting: Use workflow automator to send re-engagement emails, automatedly log responses, and notify staff.
 • Sample: CRM segmentation rule > start workflow > automate email task.

5. Salesforce Marketing Cloud

 • Feature/Setting: Automation Studio for segmenting dormant contacts and launching Journey Builder workflows.
 • Sample: Query Segment activity > API trigger > automate Journey push.

6. ActiveCampaign

 • Feature/Setting: Automate re-engagement using trigger-based workflows with conditional if/else splits for follow-ups.
 • Sample: Trigger on field update > automate multi-step reminders > log activity.

7. WhatsApp Business API

 • Feature/Setting: Send automated messages to dormant customers; configure template approval and opt-in handling.
 • Sample: API message send > delivery receipt > automate opt-out capture.

8. Facebook Messenger

 • Feature/Setting: Automator via Messenger Send API to send promotional offers and reactivation reminders.
 • Sample: Automated bot initiates message upon CRM event.

9. Klaviyo

 • Feature/Setting: Automate flows for dormant customer winback with personalizable email/SMS sequence.
 • Sample: Automated “Winback Flow” > use event triggers from CRM sync.

10. Omnisend

 • Feature/Setting: Automated omni-channel re-engagement workflow (email, SMS, push).
 • Sample: Trigger flow on contact inactivity > automate channeled outreach.

11. Customer.io

 • Feature/Setting: Automated behavioral segment sync for inactivity and multichannel message automation.
 • Sample: Trigger on dormant customer event > automate campaign start.

12. Google Sheets

 • Feature/Setting: Scheduled automation reads customer data, flags dormant entries, passes to campaign platform via API.
 • Sample: Time-based trigger > script to flag inactivity > automated handoff.

13. Pabbly Connect

 • Feature/Setting: Multi-app automation for data sync between POS, CRM, and messaging platforms.
 • Sample: Scheduled workflow > automate email/SMS on dormancy.

14. Zapier

 • Feature/Setting: Automate triggers from Google Sheets/CRM and send personalized reactivation emails via Gmail, Mailgun.
 • Sample: Trigger on data update > automate message send.

15. Intercom

 • Feature/Setting: Automated outbound messaging based on delayed interactions; chatbot handles re-engagement.
 • Sample: Rule-based trigger > automate live support prompt.

16. SMSAPI

 • Feature/Setting: Automate campaign creation and analytics for segmented SMS reactivation.
 • Sample: API endpoint on dormancy > automate message delivery.

17. Constant Contact

 • Feature/Setting: Create automated series for dormant customer emails, with analytics for follow-up automation.
 • Sample: List segmentation > automated campaign setup.

18. Moosend

 • Feature/Setting: Triggered automation for email series; drag-and-drop workflow builder for dormant segments.
 • Sample: Inactivity rule > automated message queue.

19. GetResponse

 • Feature/Setting: Automation builder for winback emails; event-based workflows for dormancy.
 • Sample: Create rule > automate reactivation campaign launch.

20. Freshmarketer

 • Feature/Setting: Automated journey mapping for dormant customer outreach; A/B testing for optimization.
 • Sample: Customer inactivity triggers > automate journey start.

21. Iterable

 • Feature/Setting: Automated segmentation and cross-channel messaging for delayed engagement rediscovery.
 • Sample: Automated cohort update > campaign send trigger.

22. Segment

 • Feature/Setting: Automate customer dormancy tracking and event push to communication platforms.
 • Sample: Data warehouse sync > automate reactivation event.

Benefits

1. Automatedly increases customer return rate to Argentinian restaurant with minimal manual effort.

2. Automation lowers labor costs by programmatically handling campaign setup, schedule, and reply monitoring.

3. Automating personalized campaign content boosts conversion and loyalty for Argentine cuisine fans.

4. Automation analytics enable rapid iteration and campaign optimization based on performance metrics.

5. Automated multi-platform orchestration maximizes reach via SMS, email, chat, and social messaging.