Customer Marketing & CommunicationPurpose
1.2. Enable automated, multi-channel messaging to prompt customer reservations and attendance for regularly scheduled culinary or cultural experiences.
1.3. Reduce staff effort via workflow automation that triggers reminders based on event schedules and customer history.
1.4. Facilitate targeted, automatable outreach to segments (VIPs, recent guests, or wine club members) for event-specific invitations and follow-ups.
Trigger Conditions
2.2. Customer opt-in status for campaign (email/SMS consent).
2.3. Custom date logic (e.g., 7 days and 1 day before event, or when available seats drop below threshold).
2.4. Webhook received from booking system on new recurring event.
Platform Variants
• Feature/Setting: Automate SMS reminders; configure using /Messages API with schedule logic and recipient filtering.
3.2. SendGrid
• Feature/Setting: Automate email reminders; use /mail/send endpoint with dynamic templates for event personalization and schedule triggers.
3.3. Mailchimp
• Feature/Setting: Automate segmented campaigns with Customer Journeys; event date triggers initiate reminder sequence.
3.4. ActiveCampaign
• Feature/Setting: Automate campaigns with automations builder and webhook/event-based triggers for recurring events.
3.5. Google Calendar
• Feature/Setting: Automator fetches upcoming event data via Calendar API /events endpoint for automating message timing.
3.6. Zapier
• Feature/Setting: Automate cross-platform triggers (e.g., new calendar event triggers SMS/email actions) with Zap Webhooks.
3.7. Slack
• Feature/Setting: Automator sends automated reminders to team channels via /chat.postMessage API for staff event staffing.
3.8. HubSpot
• Feature/Setting: Automate event reminder workflows using Workflows tool and Marketing Emails API.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Automate multi-channel journey using Journey Builder and /messages REST endpoints.
3.10. WhatsApp Business API
• Feature/Setting: Automate guest reminders; trigger /v1/messages for pre-event personalized WhatsApp campaigns.
3.11. Facebook Messenger Platform
• Feature/Setting: Automate event reminders via Send API; segment by RSVPs or previous attendance in customer database.
3.12. Telegram Bot API
• Feature/Setting: Automate reminders with /sendMessage endpoint for subscribers to Argentinian restaurant updates.
3.13. Outlook Calendar
• Feature/Setting: Use Calendar REST API /v1.0/me/events for event awareness and automation.
3.14. Klaviyo
• Feature/Setting: Automate event campaign flows with Triggered Flows and Calendar sync integrations.
3.15. Pabbly Connect
• Feature/Setting: Automate custom multi-step recipes; connect booking system and reminder channels.
3.16. Freshdesk
• Feature/Setting: Automate support reminders to agents for event night readiness via Tickets API triggers.
3.17. Google Sheets
• Feature/Setting: Store event rosters; trigger reminders when guest list row is updated using API.
3.18. Shopify
• Feature/Setting: Automate reminders to wine-club customers via customer metafield triggers and Admin API.
3.19. OneSignal
• Feature/Setting: Automate push notifications for last-minute reminders via /notifications REST API.
3.20. Airtable
• Feature/Setting: Automate reminders based on base changes using Scripts and webhooks for event-specific tables.
3.21. Constant Contact
• Feature/Setting: Automate event newsletter reminders via Campaign Event Scheduling.
3.22. Moosend
• Feature/Setting: Automate recurring event campaign sequences with Automated Workflows tool.
Benefits
4.2. Streamlines marketing team effort through configurable automation and triggers.
4.3. Enables multi-channel, automatable reminders (SMS, email, push, social) tailored to customer preferences.
4.4. Improves event ROI and customer loyalty with timely, personalized, and automated communication.
4.5. Minimizes human error and optimizes booking management through automated scheduling.