Reward and loyalty program notifications

Purpose

1. Automate sending personalized notifications to customers about reward and loyalty program milestones, offers, or points status, ensuring increased engagement, incentivized purchases, and program participation.

2. Automatically triggers customer re-engagement flows, delivers timely incentives or reminders, and maintains consistent communication for loyalty retention.

3. Automates multi-channel updates including SMS, email, in-app push, and chatbot reminders relating to reward status and redemption options for baseball equipment customers.

Trigger Conditions

1. Automate on points earned, reward tier unlocked, or reward expiry date approaching.

2. Automatedly send when a purchase transaction completes or account anniversary occurs.

3. Trigger automation when customer abandons cart with reward points available or when new promos are activated.

4. Automate notifications based on inactivity thresholds.

Platform Variants

1. Twilio SMS

• Feature/Setting: Use "Messages" API to automate SMS notifications; Configure API with recipient’s number and reward message template.
  

2. SendGrid

• Feature/Setting: Use "Send Email" API for automating email alerts on contest, birthday, or tier achievement.
  

3. Mailchimp

• Feature/Setting: Automate with "Customer Journeys" and transactional emails for milestone-based engagement.
  

4. Salesforce Marketing Cloud

• Feature/Setting: Automated campaigns via "Journey Builder"; configure triggers for loyalty point events.
  

5. HubSpot

• Feature/Setting: Use "Workflows" for automating segmented email sends based on reward actions.
  

6. ActiveCampaign

• Feature/Setting: "Automations" for points balance and reward expiry notifications via email or SMS.
  

7. Klaviyo

• Feature/Setting: Automate flows utilizing "Event-triggered Flows" with loyalty event webhooks.
  

8. Slack

• Feature/Setting: Send automated notifications via "Incoming Webhooks" to internal teams on reward redemptions.
  

9. Shopify

• Feature/Setting: Triggers in "Flow" app to automate reward notifications on checkout completion.
  

10. Zendesk

• Feature/Setting: Automate ticket creation or message for support on failed reward redemption via API.
  

11. Intercom

• Feature/Setting: Automated "Outbound Messages" for reward reminders and offers.
  

12. Airship

• Feature/Setting: Configure "Push Notifications" automation for in-app loyalty milestones.
  

13. OneSignal

• Feature/Setting: Use "Automated Messaging" for push alerts on loyalty status updates.
  

14. WhatsApp Business API

• Feature/Setting: Automate sending reward reminders/messages upon trigger event.
  

15. Viber API

• Feature/Setting: Automated customer notifications for promo or points expiry using bot messaging.
  

16. Rewardful

• Feature/Setting: Automate reward communication via "Webhooks" on affiliate milestone achievement.
  

17. Braze

• Feature/Setting: Customize campaign automation; trigger omnichannel notifications for loyalty accomplishments.
  

18. LoyaltyLion

• Feature/Setting: Automated email and SMS triggers for reward unlock and redemption reminders.
  

19. Yotpo Loyalty

• Feature/Setting: Automate notifications via "Integrations" for new points or VIP status changes.
  

20. Zapier

• Feature/Setting: Automate connecting loyalty program events to third-party notification services and platforms.
  

21. Google Firebase Cloud Messaging

• Feature/Setting: Trigger automated push notifications for mobile app reward activity.
  

22. Segment

• Feature/Setting: Route customer event data automatedly to notification services for reward program updates.
  

23. Customer.io

• Feature/Setting: Personalize and automate in-app or email notifications for loyalty events.
  

Benefits

1. Automation ensures timely, accurate, and personalized communication to boost retention.

2. Automating reward reminders increases program participation, redemptions, and customer advocacy.

3. Reduces manual effort for marketing teams, automating repetitive tasks at scale.

4. Automated workflows deliver omni-channel engagement, improving loyalty and conversion for baseball goods stores.

5. Automated notifications drive re-engagement, prevent reward point lapses, and create upsell opportunities.