Regular promotions or offer notifications tailored to customer preferences

Purpose

1.1. Automate regular, personalized promotion or offer notifications for Qing Fang Market customers, leveraging purchase history, preferences, demographics for higher engagement, retention, and sales.
1.2. Reduce manual effort of campaign creation and delivery by automating segmentation, scheduling, multichannel sending, and real-time adjustment.
1.3. Ensure timely communication of market-specific deals, new arrivals, or flash sales to boost both online and offline foot traffic.
1.4. Enhance the customer relationship experience via tailored message automation, enabling data-driven loyalty and increased customer value.

Trigger Conditions

2.1. Automated schedule: daily, weekly, or at custom intervals for promotion pushes.
2.2. Customer-specific triggers: recent purchase, product view, feedback submission, or registration anniversary.
2.3. Event-driven: inventory surplus, new product arrival, holiday/special events, or slow stock movement triggers automated notification.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Studio Flows, Messaging API. Configure trigger automation to send SMS, e.g., `POST /Messages` using customer segment data.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API, Automated email triggers. Configure automator to POST to /marketing/emails with dynamic content fields.
3.3. Mailchimp
• Feature/Setting: Customer Journeys, Email Automation API. Automate journey start based on tag or list activity; use `POST /automations/{id}/emails`.
3.4. HubSpot
• Feature/Setting: Workflows automation, Marketing Emails API. Configure automatable on-contact property update event to trigger `POST /marketing/v3/emails/send`.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, Triggered Sends. Set automation on segment update to invoke `triggeredSendDefinition` object.
3.6. Klaviyo
• Feature/Setting: Flows, API-triggered campaigns, using `POST /api/v1/campaigns` with dynamic filtering.
3.7. ActiveCampaign
• Feature/Setting: Automations, Triggers API. Use contact tag, date, or opens/Clicks to automate via `/api/3/automations`.
3.8. Zoho CRM
• Feature/Setting: Workflow Rules, Email/SMS automation through `POST /crm/v2/functions` invoked by criteria.
3.9. Facebook Messenger
• Feature/Setting: Messenger Send API. Automate bot sends with `POST /me/messages` for audience segment or event triggers.
3.10. WhatsApp Business API
• Feature/Setting: Automated Message Templates, `POST /v1/messages` for broadcast or contextual automation.
3.11. Pipedrive
• Feature/Setting: Workflow Automations, Email Integration API with `POST /messages`. Set to automate by activity or deal changes.
3.12. Intercom
• Feature/Setting: Series, Automated Messages API, using `POST /messages` on customer journey events.
3.13. Google Ads Customer Match
• Feature/Setting: Audiences API, automate audience list update and trigger `AdGroupCriterionService` for promo displays.
3.14. Slack
• Feature/Setting: Incoming Webhooks, trigger notifications to user channels via automation at promo event.
3.15. Shopify
• Feature/Setting: Flow app, Automated marketing, `POST /admin/api/{version}/customers/{customer_id}/send_invite.json` for promo and offer flow.
3.16. Viber Business Messages
• Feature/Setting: Business Messages API, automatedly send text to audience, triggered on backend.
3.17. Telegram Bot API
• Feature/Setting: Bot automation for group or direct marketing, `POST /bot{token}/sendMessage` method.
3.18. Airship (Urban Airship)
• Feature/Setting: Automation Composer, push notification API for segmented automated targeting.
3.19. WeChat Official Accounts
• Feature/Setting: Template Messages API, auto-send via `POST /cgi-bin/message/template/send` after eligibility check.
3.20. Constant Contact
• Feature/Setting: Email Campaign Automation, API-triggered sends upon trigger event with `POST /emails`.
3.21. Freshdesk
• Feature/Setting: Automations, email and SMS trigger using `POST /api/v2/automations/triggers`.
3.22. MoEngage
• Feature/Setting: Campaign Automation API, automating personalized push, SMS, or email with `/v1/campaigns/send`.

Benefits

4.1. Automatedly reduces campaign setup time and human error, enabling market scaling.
4.2. Enables hyper-personalization at scale through automation, increasing engagement rate by targeting relevant customer sets.
4.3. Automated variant testing and frequency adjustment optimize promotional impact without manual intervention.
4.4. Facilitates always-on, 24/7 marketing automator capability across platforms and languages for Qing Fang Market.
4.5. Integrates easily with upstream analytics for automated performance evaluation and further workflow improvements.