Purpose
1.2. Automating the customer experience post-dining to build loyalty, increase revisit rates, and promote brand engagement.
1.3. Enable real-time, automated responses utilizing customer data to deliver targeted incentives and track redemption for optimized marketing campaigns.
Trigger Conditions
2.2. Automated trigger: Customer identified as a repeat visitor via loyalty program or CRM system.
2.3. Automated trigger: Customer provides feedback, reviews, or checks in via digital channels.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Use Twilio Programmable Messaging API to automate SMS dispatch with discount code variable.
• Sample: Configure webhook from POS to trigger message via Twilio REST API.
3.2. SendGrid
• Feature/Setting: Automate transactional email using SendGrid Marketing Campaigns API with dynamic personalization fields.
• Sample: Use event webhook to trigger thank-you email with unique discount code.
3.3. Mailchimp
• Feature/Setting: Automate post-purchase journeys with Customer Journeys builder and Discount Code blocks.
• Sample: Connect e-commerce integration to trigger automations for known contacts.
3.4. WhatsApp Business API
• Feature/Setting: Automate WhatsApp templates with pre-approved thank-you and incentive messaging.
• Sample: Use post-visit event to call WhatsApp Business API.
3.5. Slack
• Feature/Setting: Automate internal notifications for staff to monitor discount code redemption.
• Sample: Send automated alerts via Slack Incoming Webhooks API.
3.6. Salesforce
• Feature/Setting: Automate journeys in Salesforce Marketing Cloud using Automation Studio for email/SMS send.
• Sample: Create data-driven triggers in CRM to fire automated messaging.
3.7. HubSpot
• Feature/Setting: Automate workflows with HubSpot Sequences to send discount email/SMS on repeat visits.
• Sample: Attach trigger to CRM activity property.
3.8. Zendesk
• Feature/Setting: Automate follow-ups for customer feedback with integrated discount incentive email.
• Sample: Use business rules in Zendesk to trigger messaging flow.
3.9. Google Sheets
• Feature/Setting: Automate logging of issued codes and reconciliation using Google Sheets API.
• Sample: POS triggers Google Apps Script for automatic entry and code generation.
3.10. Intercom
• Feature/Setting: Automate chat-based follow up messages containing dynamic discount codes.
• Sample: Trigger event-based automated messages post-visit.
3.11. Shopify
• Feature/Setting: Automate coupon generation with Shopify Discounts API and automating outbound customer emails.
• Sample: Shopify Flow triggers thank-you and code issuance for online orders.
3.12. Zapier
• Feature/Setting: Automate triggers across apps, e.g., capture POS event and issue multi-channel thank-you.
• Sample: Zap with SMS, email, CRM, and POS connectors.
3.13. ActiveCampaign
• Feature/Setting: Automate advanced segmentation and discount email automations using Automation Builder.
• Sample: Segment by visit frequency; send thank-you automation upon trigger.
3.14. Klaviyo
• Feature/Setting: Automate personalized SMS/email with discount for segmented audiences.
• Sample: Event-triggered flow on a repeat purchase or loyalty reward.
3.15. Facebook Messenger
• Feature/Setting: Automate Messenger bots to send thank-you and offers post-engagement.
• Sample: Messenger API automates delivery after event is triggered.
3.16. Constant Contact
• Feature/Setting: Automate email sequences for thank-you and customer retention campaigns.
• Sample: API call on new visit to add to automation workflow.
3.17. Viber
• Feature/Setting: Automate Viber business messages using Public Account APIs.
• Sample: Automated thank-you trigger post-transaction.
3.18. MoEngage
• Feature/Setting: Automate push, SMS, and email with contextual discount codes.
• Sample: Customer event triggers omnichannel automated flow.
3.19. Oracle Eloqua
• Feature/Setting: Automate multi-step campaigns with dynamic content for repeat visitor incentives.
• Sample: Use Program Canvas to automate sequence post-POS interaction.
3.20. Iterable
• Feature/Setting: Automate journeys for thank-you and loyalty rewards using Workflow Studio.
• Sample: POS triggers Iterable API to automate messaging.
3.21. ManyChat
• Feature/Setting: Automate Messenger/Instagram DMs with thank-you and promo codes.
• Sample: Trigger flow after loyalty event; unique codes via variable fields.
3.22. Freshdesk
• Feature/Setting: Automate follow-up tickets and thank-you messaging.
• Sample: Set up post-purchase automation for loyalty program follow-up.
Benefits
4.2. Automated codes discourage abuse by generating unique, single-use incentives.
4.3. Automates analytics for code redemption and campaign ROI.
4.4. Reduces manual errors, ensures automatable, timely, and consistent customer experience.
4.5. Automating thank-you messages boosts loyalty and automates repeat patronage.
4.6. Automation is scalable, handling higher dining volumes without staff burden.
4.7. Enables automating cross-channel marketing and customer journey mapping.