Event or sale reminders to subscriber lists

Purpose

1.1. Automatically send reminders about special events, exclusive sales, or collector’s gatherings to segmented subscriber lists to increase attendance, foster loyalty, and drive retail sales turnover.
1.2. Ensure information is delivered via preferred channels (email, SMS, mobile push, etc.) at optimal times, leveraging data on customer interests and behavior for antiques, vintage items, and collectibles.

Trigger Conditions

2.1. Scheduled date/time for event or sale announcement.
2.2. Addition or update in the event or promotion calendar.
2.3. Customer action (e.g., RSVP, previous event attendance, high-value purchase).
2.4. Subscriber joining a specific list or segment.

Platform variants

3.1. Twilio SMS
• Feature/Setting: Messaging API — configure SMS template with merge fields; set trigger via webhook or scheduled flow.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API — create dynamic segment-based email campaigns; schedule batch send triggers.
3.3. Mailchimp
• Feature/Setting: Automated Email Journeys — set automation to send reminders to tags/segments on list; event-based triggers.
3.4. ActiveCampaign
• Feature/Setting: Automation Builder — use “Date-based trigger” tied to event; add conditional sends for engagement history.
3.5. Klaviyo
• Feature/Setting: Flows — set “Event Started” or scheduled trigger for list/segment; dynamic content injection.
3.6. HubSpot
• Feature/Setting: Workflows — configure via “Date property” trigger; integrate with event or CRM lists.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — invoke send based on event objects or contact field changes.
3.8. Constant Contact
• Feature/Setting: Email Automation — use “Event-based” triggers for recurring reminders.
3.9. Zoho Campaigns
• Feature/Setting: Autoresponders — set time-based or activity-based autoresponders to filter antique-interested subscribers.
3.10. Google Calendar API
• Feature/Setting: Event notifications — trigger reminder workflows for all who RSVP or are invited.
3.11. Facebook Messenger (Meta for Business)
• Feature/Setting: Messenger API — send direct reminders to opted-in lists; sequence reminders before/after event.
3.12. WhatsApp Business API
• Feature/Setting: Template Messages — schedule event alerts to customer numbers, approval for non-transactional messages required.
3.13. Slack
• Feature/Setting: Scheduled messages via Incoming Webhooks — auto-post in channel/group for staff or collector club.
3.14. Outlook Calendar
• Feature/Setting: Event invite and reminder automation; auto-send reminders to group list or specific contacts.
3.15. Pushover
• Feature/Setting: API notifications — immediate push notification for event/sale to subscribed mobile users.
3.16. OneSignal
• Feature/Setting: Push Notification Campaigns — define trigger segment for mobile web users, timed with event.
3.17. Shopify
• Feature/Setting: Marketing Automation — set up email/SMS flows for sales events to collectors who purchased similar items.
3.18. Eventbrite
• Feature/Setting: Attendee Messaging — schedule auto-reminders pre- and post-event to registered users.
3.19. Intercom
• Feature/Setting: Series — trigger multi-channel messages based on event participation, with rule-based follow-ups.
3.20. Zapier
• Feature/Setting: Multi-step automation — connect CRM, forms, and communication channels; reusable trigger-action templates.
3.21. Typeform
• Feature/Setting: Respondent notification — send personalized reminder emails or SMS to form respondents for RSVP.
3.22. Moosend
• Feature/Setting: Automation Workflows — trigger email reminders to segments based on event-related user actions.

Benefits

4.1. Increased attendance and engagement in antique sales or events.
4.2. Strengthened customer relationships via timely, relevant outreach.
4.3. Reduction of manual messaging and risk of missed communication.
4.4. Improved segmentation ensures higher relevance and conversion.
4.5. Omnichannel delivery maximizes reach and customer convenience.