Loyalty rewards tracking and notifications

Purpose

1.1. Deliver personalized loyalty reward tracking and notifications to antique store clients, rewarding repeat purchases, stimulating engagement, and maximizing retention by sending timely updates, point balances, and reward eligibility across multiple communication channels.
1.2. Integrate customer activity data, purchase history, and point accrual to automate recognition and incentives, enhancing the collector experience and lifetime value.

Trigger Conditions

2.1. Customer completes a purchase exceeding a defined threshold.
2.2. Points balance hits a milestone or new reward tier.
2.3. Customer has not engaged or purchased within a set timeframe.
2.4. Birthday or anniversary profile match.
2.5. Entry of new customer to loyalty program via sign-up or referral.

Platform variants

3.1. Twilio SMS
- Feature: Messaging API
- Setting: Automated SMS triggered on loyalty event; e.g., POST to /Messages endpoint with dynamic reward details.

3.2. SendGrid
- Feature: Transactional Email API
- Setting: Event-driven email, with dynamic fields for points, sent via POST /mail/send.

3.3. Mailchimp
- Feature: Customer Journeys Automation
- Setting: Start journey on tag update ("Loyalty Member"), add email step for balance/reward.

3.4. ActiveCampaign
- Feature: Automation Workflow
- Setting: Initiate sequence on custom field change; use trigger “Loyalty Points Updated.”

3.5. Salesforce
- Feature: Process Builder/Flow
- Setting: Record-change trigger on Loyalty Points object, action: outbound email.

3.6. HubSpot
- Feature: Workflows
- Setting: Trigger on “Loyalty Tier Achieved,” send internal/external notification.

3.7. Klaviyo
- Feature: Flow Trigger
- Setting: Triggered on event property “loyalty_reward_reached,” send multi-channel communication.

3.8. Zoho CRM
- Feature: Workflow Rules
- Setting: Trigger workflow when “Reward Points” field updated, send automated SMS/email.

3.9. Shopify
- Feature: Flow App
- Setting: Workflow triggered by customer tag/point change to send notification via email/SMS app.

3.10. Square
- Feature: Customer Directory API
- Setting: On purchase, update loyalty info, trigger notification API call (e.g., batchSend).

3.11. Pipedrive
- Feature: Automation
- Setting: Workflow on deal won with custom field change, send alert with Zapier integration.

3.12. Intercom
- Feature: Custom Bots
- Setting: Bot triggered when custom attribute “loyalty status” changes, pushes in-app message.

3.13. Notion (with integrations)
- Feature: Database update triggers
- Setting: On new row/points update, push notification via synced service.

3.14. Airtable
- Feature: Automations
- Setting: On change to “Rewards Balance” field, send email/SMS via integration.

3.15. Google Sheets
- Feature: App Script/Webhooks
- Setting: On points column update, invoke notification script or webhook.

3.16. Slack
- Feature: Incoming Webhooks
- Setting: Send real-time alert to #loyalty-board on customer milestone.

3.17. Microsoft Teams
- Feature: Flow/Power Automate
- Setting: Trigger on data update, post adaptive card to team channel.

3.18. Facebook Messenger
- Feature: Messenger Send API
- Setting: Send reward notification via message, triggered by webhook event.

3.19. LoyaltyLion
- Feature: Webhooks/Email Templates
- Setting: Use webhook on “reward available” to trigger custom emails via template variable.

3.20. Yotpo
- Feature: Loyalty Integration API
- Setting: API event on point milestone, invoke notification via connected communication channel.

Benefits

4.1. Strengthens customer loyalty and dwell time.
4.2. Increases repeat purchases and referral rates via timely engagement.
4.3. Reduces manual tracking effort and risk of missed incentive moments.
4.4. Provides scalable, cross-channel communication tailored to collector preferences.
4.5. Enables data-driven improvements to reward structure and marketing communication.