Targeted promotional message delivery

Purpose

1.1. Automate the targeted promotional message delivery to customers of compressed natural gas stations to increase engagement, drive visits, enhance loyalty, and promote specific offers or events.
1.2. Automate sending timely, relevant notifications about price drops, new station openings, loyalty rewards, service reminders, eco-friendly tips, and surveys.
1.3. Automates segmentation of the customer base using transaction data, location, demographics, and behavioral patterns for optimized campaign relevance.
1.4. Automates scheduling, delivery, and multichannel distribution of personalized promotional content to varied customer segments, increasing ROI.

Trigger Conditions

2.1. Customer completes a fueling transaction (API webhook or POS integration tripped).
2.2. Launch of a new offer, discount, or loyalty campaign uploaded into CRM.
2.3. Customer enters a geofenced area around CNG stations (location event detected).
2.4. Customer’s last transaction exceeds X days (customer inactivity trigger).
2.5. Announcements of station upgrades, maintenance, or eco-initiatives published by marketing.
2.6. Customer opts in to promotional campaigns via web or app form automation.

Platform Variants

3.1. Twilio SMS
- Feature/Setting: Automate SMS campaign using "Messages API" with template and recipient list configuration (sample: Configure webhook trigger to POST SMS via Twilio Programmable Messaging).
3.2. SendGrid
- Feature/Setting: Automates email campaigns using "Marketing Campaigns" API, defining dynamic segment, scheduling sends.
3.3. HubSpot
- Feature/Setting: Automate workflows via "Workflows" automation for email/postal/SMS; trigger workflow on contact property change (e.g. fueling activity).
3.4. Salesforce Marketing Cloud
- Feature/Setting: Use "Journey Builder" automation for event-based messaging and promotional delivery.
3.5. Mailchimp
- Feature/Setting: Automates audience segmentation and "Campaign API" for instant or scheduled messages.
3.6. ActiveCampaign
- Feature/Setting: Automates customer journeys and campaign delivery with "Automations" targeting behavioral or demographic triggers.
3.7. WhatsApp Business API
- Feature/Setting: Automatedly sends templates and promotional content on customer opt-in; configure API endpoint with custom message templates.
3.8. Slack
- Feature/Setting: Use "Incoming Webhooks" to automate internal B2B promotional alerts for fleet customers.
3.9. Microsoft Teams
- Feature/Setting: Automator posts notification messages to channel with "Microsoft Bot Framework" integration.
3.10. Google Cloud Pub/Sub
- Feature/Setting: Automates event publication to push promotional triggers via API to downstream notification or campaign services.
3.11. Zapier
- Feature/Setting: Automate multi-platform push via scheduled Zap, trigger on campaign data creation.
3.12. Pipedrive
- Feature/Setting: Automate personalized message delivery using "Workflow Automation" linked to deals or contacts.
3.13. Marketo
- Feature/Setting: Automates smart campaign using "Smart List" and "Smart Campaign Flow Actions" for time or action-based campaign launches.
3.14. Braze
- Feature/Setting: Automate cross-channel messaging workflow using "Canvas" automation for push, SMS, and email.
3.15. Intercom
- Feature/Setting: Use "Series Automation" to programmatically send messages based on user attribute or event triggers.
3.16. Airship
- Feature/Setting: Automates mobile push notifications using "Automation API" and audience segments.
3.17. Iterable
- Feature/Setting: Use "Workflows" and "API-triggered Campaigns" for dynamic promotional delivery.
3.18. Customer.io
- Feature/Setting: Automate messages using "Campaign Triggers" via API or user property filters.
3.19. MoEngage
- Feature/Setting: Automatedly send notifications via "Flows" automation triggered by event and user segment.
3.20. Oracle Eloqua
- Feature/Setting: Use "Program Canvas" automation to schedule and deliver promotional emails/SMS.
3.21. Klaviyo
- Feature/Setting: Automate message flows using "Flows" automation triggered by transactional data feeds.
3.22. Facebook Messenger Platform
- Feature/Setting: Automate promotional chat broadcasts using "Send API" with customer opt-in flow.
3.23. OneSignal
- Feature/Setting: Automates customer segmentation and notification automation via "Automated Message Delivery API".

Benefits

4.1. Automates targeted promotional message delivery for increased customer retention and engagement.
4.2. Automation reduces labor, human error, and campaign delays.
4.3. Automated, data-driven personalization boosts customer response and satisfaction.
4.4. Automator ensures multi-channel reach for diverse customer preferences.
4.5. Scalable automation supports thousands of messages with dynamic customization.
4.6. Seamless automation simplifies compliance (i.e., opt-in management) and reporting.
4.7. Automate campaign effectiveness assessment with analytics integrations.
4.8. Automatedly recaptures inactive customers and maximizes promotional ROI.