Customer Relationship Management and MarketingPurpose
1.2. Streamline outreach via multi-channel campaigns (email, SMS, ads, in-app) targeting customers who have not purchased within defined periods.
1.3. Automatically deliver tailored win-back messages, exclusive deals, and reminders, leveraging behavioral data and previous purchase history.
1.4. Automates segmentation, campaign execution, follow-up, performance monitoring, and contact list management to ensure sustained customer engagement and efficient retention strategies.
Trigger Conditions
2.2. Automatically triggered based on CRM interactions, email opens/clicks, or website/app activity drops.
2.3. Activation can occur after unsubscribed resubscriptions or discount opt-ins.
2.4. Campaign can be initiated by abandoned cart events or unredeemed loyalty points.
Platform Variants
• Feature: Customer Journey Automations
• Configuration: Set up “Win-back Series” to automate timed re-engagement emails.
3.2. Klaviyo
• Feature: Flow Automation
• Configuration: Trigger “Inactive Customer” flow when no order detected after X days.
3.3. HubSpot
• Feature: Workflow Automation
• Configuration: Trigger “Re-engagement Email” workflow using contact activity filters.
3.4. ActiveCampaign
• Feature: Automated Campaigns
• Configuration: Build an “If-Else” automation based on last purchase timestamp.
3.5. Salesforce Marketing Cloud
• Feature: Journey Builder
• Configuration: Automate win-back journeys using “No Purchase in 60 Days” criteria.
3.6. Twilio SMS
• Feature: Messaging API
• Configuration: Send automated texts with win-back promotions on inactivity detection.
3.7. Sendinblue
• Feature: Marketing Automation
• Configuration: Workflow triggers for customers without recent engagement.
3.8. Omnisend
• Feature: Automation Editor
• Configuration: “Customer Inactivity” automation with multi-step messaging.
3.9. Drip
• Feature: Rule-based Workflows
• Configuration: “Win-back Email Series” triggered by event delays.
3.10. WhatsApp Business API
• Feature: Automated Messaging
• Configuration: Trigger outreach using “Session Messages” tied to inactivity.
3.11. Google Ads
• Feature: Customer Match
• Configuration: Automatically sync lists of inactive users for remarketing ads.
3.12. Facebook Ads
• Feature: Custom Audiences
• Configuration: Automate audience updates based on CRM inactivity segments.
3.13. Intercom
• Feature: Outbound Messaging
• Configuration: Automatic campaign messages triggered when customer drops off.
3.14. Segment
• Feature: Audience Sync
• Configuration: Push inactive user lists to other platforms for automation.
3.15. Pipedrive
• Feature: Workflow Automation
• Configuration: Set inactivity triggers for Deal/Contact re-engagement tasks.
3.16. Zendesk
• Feature: Triggered Email Automation
• Configuration: Send win-back CS follow-ups for dormant support tickets.
3.17. Zoho CRM
• Feature: Workflow Rules
• Configuration: Automate reminder emails for users with “last purchase older than X days.”
3.18. Shopify
• Feature: Flow App
• Configuration: Set automated win-back campaigns based on order history inactivity.
3.19. WooCommerce
• Feature: AutomateWoo
• Configuration: “Customer Win-back” workflow on lapse of purchase cycle.
3.20. Freshworks CRM
• Feature: Automated Campaigns
• Configuration: Automate re-engagement emails on detected inactivity.
Benefits
4.2. Automated processes identify and reach out to lapsed shoppers, increasing repeat orders.
4.3. Automatedly triggers multi-channel touchpoints for higher reconversion rates.
4.4. Automation ensures timely message delivery, personalizing campaigns at scale.
4.5. Automator minimizes churn, boosting overall sales and customer lifetime value.
4.6. Automating reminders results in better utilization of loyalty programs and special offers.