Reactivation campaigns for inactive customers

Purpose

1.1. The automation streamlines reactivation campaigns for baking supply store customers who have shown inactivity, automatically identifying lapsed accounts and engaging them via omnichannel communications to recover lost revenue, build loyalty, and reintroduce seasonal or trending baking products.
1.2. Enhances customer retention by automating personalized outreach sequences informed by purchase history and inactivity duration.
1.3. Boosts marketing efficiency, minimizing manual follow-ups while providing data-driven re-engagement through email, SMS, push notifications, and direct mail integrations.

Trigger Conditions

2.1. Automated detection based on last purchase date greater than a defined inactivity period (e.g., 3, 6, or 12 months).
2.2. Trigger from CRM when a customer’s engagement score falls below threshold values set in the automation logic.
2.3. Website inactivity or lack of loyalty reward redemption triggers workflow through pre-configured APIs or webhook events.

Platform Variants (with configuration references)

3.1. Mailchimp
- Feature/Setting: Use "Customer Journey" automations; configure Trigger: Audience field “Last purchase date” meets condition “is before X days ago”.
3.2. Klaviyo
- Feature/Setting: Flows > Create Flow > Trigger: “Placed Order” date, Condition: No activity in X days, automate follow-up email drip.
3.3. ActiveCampaign
- Feature/Setting: Automations Module, Trigger: “Date-based” or “Last order date,” automate multi-channel actions (email/SMS).
3.4. Braze
- Feature/Setting: Canvas, Entry Event: Inactivity, configure automated app push and in-app messaging.
3.5. HubSpot
- Feature/Setting: Workflows > Trigger: “Last Interaction date” > Send reactivation email and automate follow-up tasks.
3.6. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder, Entry Source: Data Extension query ‘Inactive status’; automate personalized content sends.
3.7. Twilio
- Feature/Setting: Studio Flow for SMS; Trigger inactivity webhook, automate SMS reactivation messages.
3.8. SendGrid
- Feature/Setting: Automation Email API, configure trigger for user inactivity, automate batch reactivation sends.
3.9. Intercom
- Feature/Setting: Series automation, Trigger: Inactive user segment, automate targeted messenger outreach.
3.10. Slack
- Feature/Setting: Incoming Webhook; automate internal notifications for sales team follow-ups on dormant accounts.
3.11. Pipedrive
- Feature/Setting: Workflow Automation; automate task creation or email sequences on status: “Dormant.”
3.12. Zoho CRM
- Feature/Setting: Workflow Rules, Trigger by “Last Activity Date,” automate notification and email task.
3.13. Shopify
- Feature/Setting: Flow App, Trigger: “Customer inactive X days,” automate email or discount code dispatch.
3.14. Omnisend
- Feature/Setting: Automation Workflow; Trigger: “No order for X days,” automate multi-channel send.
3.15. Drift
- Feature/Setting: Playbooks; Trigger by inactivity, automate bot-driven re-engagement.
3.16. Microsoft Power Automate
- Feature/Setting: Scheduled Flow; retrieve dormant accounts from Dynamics 365, automate personalized outreach.
3.17. Google Cloud Functions
- Feature/Setting: HTTP Trigger; automate API pull on inactivity metric, automate outbound campaign via mail API.
3.18. OneSignal
- Feature/Setting: Automated Push; Segment by inactivity, automate re-engagement push notifications.
3.19. Exponea (Bloomreach)
- Feature/Setting: Campaign Automation, Trigger: Customer inactivity, automate multi-channel journey.
3.20. Postmark
- Feature/Setting: Send API, automate reactivation emails when inactivity triggers are met in upstream systems.
3.21. Iterable
- Feature/Setting: Workflow Studio; “User Event” = no purchase X days, automate multistep reactivation.
3.22. Mandrill (Mailchimp Transactional)
- Feature/Setting: Inactivity logic in backend sends API POST to automated reactivation template.
3.23. Zendesk
- Feature/Setting: Trigger automation; automate ticket creation for account management follow-ups.

Benefits

4.1. Automates reactivation at scale, reducing manual intervention and human error.
4.2. Automation increases rate of customer re-engagement and elevates repeat purchase metrics.
4.3. Automated multi-channel strategy targets customers where they are most likely to respond.
4.4. Automator increases marketing ROI, automating delivery of timely, relevant offers/promotions.
4.5. Automation enhances data tracking for continuous optimization of reactivation strategies.