Customer Relationship Management and MarketingPurpose
1.2. Automatedly recover lost sales by re-engaging customers using customized messaging and offers.
1.3. Enable sales and marketing teams to track customer journey abandonment and automate follow-up sequences.
1.4. Automate segmentation of recipients by engagement behavior, product type, and time since abandonment for maximized relevance.
1.5. Automator streamlines cart-data collection, suppression of completed purchases, and customer feedback integration.
Trigger Conditions
2.2. Email address or SMS is present in the user account or form field.
2.3. Cart remains active but unpurchased in database/session via automated tracking.
2.4. No competing completed purchase event from same user within automator-defined window.
2.5. Customer consented to receive marketing messages in compliance settings.
Platform Variants
• Feature/Setting: Automations > Abandoned Cart Email Series; connect basket supplier e-commerce; map cart abandonment event.
3.2. Klaviyo
• Feature/Setting: Flows > Abandoned Cart Flow; configure "Started Checkout" as trigger; link Basket Supplier API.
3.3. ActiveCampaign
• Feature/Setting: Automation > Abandoned Cart Workflow; connect with Shopify/BigCommerce plugin; segment by cart value.
3.4. HubSpot
• Feature/Setting: Workflows > eCommerce Pipeline; trigger "Cart Abandoned" custom property; automate re-engagement.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder > Abandonment Journey; audience segment via cart object; automate personalized sends.
3.6. Omnisend
• Feature/Setting: Automation > Abandoned Cart Series; connect via e-commerce store plugin; configure message interval.
3.7. Sendinblue
• Feature/Setting: Automation / Workflow > Abandoned Cart; use "page visit" + "no purchase" triggers, map to basket SKU.
3.8. SendGrid
• Feature/Setting: Automated drip campaigns via Marketing Campaigns API; trigger on cart abandon webhook from platform.
3.9. Twilio
• Feature/Setting: Programmable Messaging > Automated SMS/WhatsApp for abandoned cart, via API trigger.
3.10. Mandrill
• Feature/Setting: Transactional API; automate dynamic template on cart abandon event from basket supplier backend.
3.11. Braze
• Feature/Setting: Canvas Flow; trigger on basket activity API; automate cart item reminders with dynamic content.
3.12. Customer.io
• Feature/Setting: Campaigns > Abandoned Cart Series; use event-based trigger; automate personalized outreach.
3.13. Drip
• Feature/Setting: Workflows > Abandoned Cart Recovery; integrate with cart platform; send automation reminders.
3.14. Iterable
• Feature/Setting: Workflow Studio; trigger via abandoned cart event; automate cross-channel messages.
3.15. Moosend
• Feature/Setting: Automation > Abandoned Cart; connect e-commerce API; schedule and personalize automator messages.
3.16. Zoho Campaigns
• Feature/Setting: Workflow > Send series on cart abandon; link CRM and basket supplier; automate follow-ups.
3.17. Freshmarketer (Freshworks)
• Feature/Setting: Journeys > Cart Abandonment Series; event automation with basket integration.
3.18. Pabbly
• Feature/Setting: Connect Automation; automate triggering cart-abandon email using webhook from basket platform.
3.19. Zapier
• Feature/Setting: Multi-step Zap; trigger on cart event via eCommerce platform; automate send email/sms step.
3.20. Shopify Flow
• Feature/Setting: Automated Workflow > Abandoned Checkout trigger; send follow-up email using shopify email or via plugin.
Benefits
4.2. Improves customer engagement and CLV by automating timely reminders.
4.3. Automatable segmentation for targeted messages automates marketing efficiency.
4.4. Reduces manual workload and speeds up follow-up cycles automatedly.
4.5. Provides automatable analytics and reporting for optimizing abandonment strategies.