Automated lead capture from website and trade shows

Purpose

1.1. Capture prospective customer information seamlessly from agrochemical supplier websites and at trade show events; automate data entry into CRM.
1.2. Enable instant outreach to leads, initiate follow-ups, segment leads by interest, region, and crop needs.
1.3. Reduce manual processing, ensure rapid response, and track lead sources for marketing ROI and compliance.
1.4. Sync all lead data with internal sales, marketing, and distribution workflows across digital and offline sources.

Trigger Conditions

2.1. Web-form submission on official agrochemical supplier site.
2.2. QR code scan at trade show kiosks, collecting visitor info via digital forms.
2.3. Entry of contact details on trade show tablets or mobile devices.
2.4. Drop of digital business cards (e.g., via NFC, app-to-app share).
2.5. Integration triggers from partner platforms (e.g., distributors entering co-op leads).

Platform Variants

3.1. HubSpot
• API: Forms API; configure webhook to capture form submissions.
3.2. Salesforce
• API: Web-to-Lead; set up lead capture form and auto-assignment.
3.3. Zoho CRM
• Feature: Webform Integration; map custom fields for agriculture attributes.
3.4. Microsoft Dynamics 365
• Feature: Power Automate connectors for Forms/Leads creation.
3.5. Pipedrive
• API: LeadBooster chatbot connection; automate profile enrichment.
3.6. Mailchimp
• API: Connected Sites & Landing Page forms; real-time audience sync.
3.7. Typeform
• Webhook: Auto-transfer responses to CRM or Google Sheets.
3.8. Gravity Forms (WordPress)
• Add-on: CRM integration add-on, field-mapping, and conditional logic.
3.9. Marketo
• Feature: Form Fill Activity trigger to route leads to sales workflows.
3.10. Google Forms
• API: Script or webhook to push data to backends or CRM.
3.11. Eventbrite
• API: Event attendee export; automate import into lead management.
3.12. Intercom
• Feature: Chatbot lead qualification; auto-create contacts in CRM.
3.13. Facebook Lead Ads
• API: Real-time data sync with CRM via webhook/connector.
3.14. Jotform
• Feature: CRM direct integration (Salesforce, Zoho, HubSpot, etc.).
3.15. SurveyMonkey
• API: Webhook endpoint triggers on survey completion at trade events.
3.16. Airtable
• API: Form view submissions trigger automated CRM updates.
3.17. SharpSpring
• Feature: Dynamic forms and visitor ID capture; auto enrich.
3.18. Freshsales
• API: Custom web forms, instant lead detection.
3.19. Monday.com
• Automation: Webform-to-board, then board-to-CRM sync.
3.20. Cognito Forms
• Feature: Form-to-CRM push, lead data validation rules.
3.21. Slack
• Bot/API: Trade show lead intake channel, trigger CRM workflow.
3.22. LinkedIn Lead Gen Forms
• API: Auto-import responses into specific CRM lead lists.
3.23. Google Sheets
• API: On form entry, push new rows to CRM as leads.

Benefits

4.1. Eliminate manual lead entry from web and trade show channels.
4.2. Accelerate response time, improving prospect conversion rates.
4.3. Enforce consistent lead qualification and enrichment across sources.
4.4. Centralize all new leads for sales, marketing, and analytics teams.
4.5. Ensure compliance with data capture and consent management.
4.6. Enable granular tracking of marketing ROI per channel/event.