Automated bulk mailing for promotions and announcements

Purpose

1.1. Deliver promotional offers, service updates, and important announcements to customers of an airport shuttle business via bulk email campaigns.
1.2. Enhance customer retention, inform about seasonal discounts, service upgrades, or company news.
1.3. Boost brand recall and generate recurring bookings through personalized yet automated communications.
1.4. Ensure compliance with opt-in/out preferences and data privacy requirements.

Trigger Conditions

2.1. Campaign schedule trigger (e.g., send monthly offers on 1st of each month).
2.2. Automated action upon update to promotion content in CRM.
2.3. Trigger when new customer database segment is created.
2.4. React to external events, such as new airport partnership announcement.
2.5. Conditional triggers such as low booking periods or seasonal peaks.

Platform Variants

3.1. Mailchimp
• API/Function: 'Campaigns.create' for campaign initiation, 'Lists.batchSubscribe' for contact syncing.
• Setting: Use audience-specific tags and schedules via UI or API.

3.2. SendGrid
• API/Function: '/v3/mail/send' endpoint for transactional and marketing email; list management with '/v3/contactdb/recipients'.
• Setting: Dynamic template installation, segmentation sync.

3.3. HubSpot
• API/Function: 'Email API' for bulk send, 'Contacts API' for segment syncing.
• Setting: Automation trigger with workflows.

3.4. ActiveCampaign
• API/Function: 'Campaigns' endpoint for bulk email; 'Contacts' endpoint for segmentation.
• Setting: Condition-based automation rules.

3.5. Zoho Campaigns
• API/Function: '/campaigns/create', '/contacts/importcontacts'.
• Setting: List filters, tracking analytics.

3.6. Salesforce Marketing Cloud
• API/Function: 'EmailSendDefinition' and 'ContactList' interfaces.
• Setting: Automated journeys, data-driven send criteria.

3.7. Brevo (formerly Sendinblue)
• API/Function: '/smtp/email' and '/contacts'.
• Setting: Trigger workflow by tags or occasions.

3.8. Constant Contact
• API/Function: 'emailCampaigns' and 'contacts' endpoints.
• Setting: Drag-and-drop templates, segment by booking status.

3.9. Klaviyo
• API/Function: 'Campaigns', 'Lists & Segments' API.
• Setting: Automated flows based on purchase triggers.

3.10. Moosend
• API/Function: 'Create campaign', 'Add subscribers to list'.
• Setting: Custom field filters for frequent traveler status.

3.11. Mailjet
• API/Function: 'Send API v3.1', 'Contact API'.
• Setting: Personalized variables from CRM export.

3.12. Campaign Monitor
• API/Function: 'Create Campaign', 'Add subscribers'.
• Setting: Automation rules per airport location.

3.13. Benchmark Email
• API/Function: 'Create Email', 'Add Contacts to List'.
• Setting: Segmented list per shuttle route.

3.14. AWeber
• API/Function: 'Create Broadcast Campaign', 'Add Subscribers'.
• Setting: Link user engagement triggers.

3.15. GetResponse
• API/Function: 'createNewsletter', 'addContact'.
• Setting: Set auto-resend for non-openers.

3.16. Drip
• API/Function: 'Broadcast', 'Subscribers'.
• Setting: E-commerce CRM integration, targeted offers.

3.17. Amazon SES
• API/Function: 'SendBulkTemplatedEmail', 'ListIdentities'.
• Setting: Rate manage for compliance with AWS quotas.

3.18. SparkPost
• API/Function: 'Create Transmission' for mass emails.
• Setting: Analytics hooks for delivery rates.

3.19. Elastic Email
• API/Function: '/emails', '/contacts'.
• Setting: Response tracking, SMS fallback.

3.20. Postmark
• API/Function: 'Send Batches', 'Manage Inbound Rules'.
• Setting: Transaction/marketing template split.

3.21. Mandrill
• API/Function: 'messages/send' for batch SMTP delivery.
• Setting: Use merge tags for dynamic promotion content.

3.22. Google Workspace (Gmail API)
• API/Function: 'Users.messages.send' via service accounts.
• Setting: Quota monitoring and scheduling.

3.23. Microsoft 365 (Graph API)
• API/Function: 'SendMail' API for programmatic bulk delivery.
• Setting: Distribution lists by traveler type.

3.24. Oracle Eloqua
• API/Function: 'Bulk Email' through 'Email' Object.
• Setting: Multi-channel orchestration.

3.25. SAP Marketing Cloud
• API/Function: 'Campaign Execution' via cloud API.
• Setting: Data-driven triggers from reservations system.

Benefits

4.1. Scalable communication—reach thousands instantly with zero manual effort.
4.2. Precise targeting—segment audiences by travel frequency, location, or prior bookings.
4.3. Elevated engagement—relevant, timely promotions drive repeat business.
4.4. Full compliance—opt-out handling and analytics are built-in in every workflow.
4.5. Operational efficiency—frees up staff time and reduces campaign cycle time.