Automated follow-up on abandoned online orders/carts

Purpose

1.1. Automated follow-up on abandoned online orders/carts automates the process of contacting customers who have left items in their cart, increasing order completion rates and revenue.
1.2. Automates analysis of user drop-off, triggers personalized reminders, and encourages return for order finalization.
1.3. Enhances Betawi restaurant customer retention by automating re-engagement through multiple communication channels.

Trigger Conditions

2.1. Triggered when a user adds Betawi cuisine items to the cart but leaves the checkout page without completing purchase within a set time (e.g., 30–60 minutes).
2.2. Automated trigger based on predefined inactivity or exit behavior from the cart.
2.3. Automator checks order status and initiates automation after server logs incomplete transaction.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automates sending templated SMS reminders using Programmable SMS API; configure via automated workflow to trigger on cart abandonment event.
3.2. SendGrid
• Feature/Setting: Automates email reminders through Marketing Campaigns API; configure automation with dynamic templates for abandoned cart follow-up.
3.3. Mailchimp
• Feature/Setting: Automates customer journeys using abandoned cart automation trigger within Customer Journey Builder.
3.4. Klaviyo
• Feature/Setting: Automates email and SMS campaigns using abandoned cart flows configured in Flow Builder.
3.5. HubSpot
• Feature/Setting: Automates emails via abandoned cart workflow in Marketing Automation, triggered from eCommerce integration.
3.6. ActiveCampaign
• Feature/Setting: Automates email and SMS reminders through Automations module; configure abandoned cart trigger via eCommerce integration.
3.7. Shopify Flow
• Feature/Setting: Automator triggers automated workflow for "Checkout Abandoned" event; automated email or discount sent.
3.8. WooCommerce
• Feature/Setting: Automates emails using WooCommerce Cart Abandonment Recovery plugin REST API.
3.9. Zapier
• Feature/Setting: Automates connections between eCommerce site and various messaging/email platforms using carts abandoned trigger.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Automates message journeys with abandoned cart entry event in Journey Builder.
3.11. Freshmarketer
• Feature/Setting: Automates cart abandonment emails using Journey or Automation Triggers.
3.12. Omnisend
• Feature/Setting: Automates SMS, email, and push abandoned cart campaigns using Automation Workflows.
3.13. MoEngage
• Feature/Setting: Automates omnichannel push/email automation for abandoned carts via Flows module.
3.14. Intercom
• Feature/Setting: Automates targeted messages (email/in-app) through Series; triggered by user event "abandon cart".
3.15. Drip
• Feature/Setting: Automates rule-based abandoned cart emails using Cart Abandonment Workflow.
3.16. Iterable
• Feature/Setting: Automates messaging workflow for abandoned carts using Workflow Studio, triggered by eCommerce event.
3.17. Braze
• Feature/Setting: Automates SMS, email, and in-app reminders with Canvas campaign using custom abandoned cart trigger.
3.18. Customer.io
• Feature/Setting: Automates segmented messages based on event tracking for cart abandonment, built in Campaign Workflow.
3.19. Mandrill
• Feature/Setting: Automates transactional email reminders via transactional API.
3.20. Viber Business Messages
• Feature/Setting: Automates abandoned cart notifications using Viber API for customer re-engagement.

Benefits

4.1. Automates increase in cart recovery rate and automatable upsell opportunities.
4.2. Automatedly reduces manual follow-up efforts for Betawi restaurant staff, saving time and resources.
4.3. Consistently automates personalized customer outreach—improving loyalty and repeat order frequency.
4.4. Automation across multiple platforms optimized for the target customer’s channel preference.
4.5. Enables automator analytics tracking of customer behavior for optimization of future automated campaigns.