Purpose
1. Automate the sending of post-purchase thank you messages and exclusive offers to customers, reinforcing loyalty for Betawi restaurant patrons.
2. Automatedly build customer relationships and increase repeat visits by rewarding recent purchases with personalized offers.
3. Facilitate marketing automation, encourage reviews, upsell, and gather feedback automatedly after a transaction.
Trigger Conditions
1. Automated trigger: Successful order completion in restaurant POS or online system.
2. Automation triggers: Specific time delay post-purchase (e.g., 30 minutes or next day).
3. Automator initiates automation when payment confirmation or receipt issued.
4. Automatedly triggered when customer revisits or accumulates loyalty points.
Platform Variants
1. Twilio SMS
- Feature/Setting: Automate sending SMS using Programmable Messaging API; configure sender ID and message template.
- Sample: Set trigger from POS webhook; POST to /Messages endpoint with phone number and offer text.
2. SendGrid
- Feature/Setting: Automate transactional emails with the Send Email API; personalize content with dynamic templates.
- Sample: Use 'Mail Send' API; pass contact email and special offer data.
3. Mailchimp
- Feature/Setting: Automated post-purchase campaigns using Customer Journey builder; trigger on new ecommerce order.
- Sample: Connect POS to Mailchimp; journey triggers email with timed offer.
4. ActiveCampaign
- Feature/Setting: Automate post-purchase email via "Automations"; trigger event is ‘Order Created’.
- Sample: Use webhook trigger; send personalized discount code.
5. WhatsApp Business API
- Feature/Setting: Automate sending templated thank you messages post-purchase.
- Sample: API call with customer mobile; message content is dynamically filled.
6. HubSpot
- Feature/Setting: Automate contact workflow; trigger at deal close/won in CRM.
- Sample: Workflow sends thank you email or SMS.
7. Salesforce Marketing Cloud
- Feature/Setting: Trigger journey builder automation; automate sending multi-channel thank you messages.
- Sample: Entry event from POS API; send email and SMS.
8. Klaviyo
- Feature/Setting: Automate flow with “Placed Order” trigger; deliver email/SMS campaign.
- Sample: Configure event-based automated message and coupon.
9. Zoho CRM
- Feature/Setting: Workflow automation on sales order; send email/SMS via Zoho Campaigns.
- Sample: Automated email triggered by new record in Sales Orders module.
10. Google Chat API
- Feature/Setting: Automate sending chat message to internal team when follow-up required.
- Sample: Webhook triggers Google Chat notification for manual marketing task.
11. Facebook Messenger Platform
- Feature/Setting: Automate sending Messenger messages via Send API; configure greeting template.
- Sample: Trigger via webhook, automate message on order confirmation.
12. Viber API
- Feature/Setting: Automate thank you messages post-purchase via Messages API.
- Sample: Send automated campaign to customer Viber number.
13. Shopify Flow
- Feature/Setting: Automate workflow on order fulfillment; triggers email/SMS action.
- Sample: Logic block: if order status = paid, automate send discount code.
14. Slack API
- Feature/Setting: Automate post-order Slack message to management team for oversight.
- Sample: Webhook receives sale event; Slack message automated to team.
15. Telegram Bot API
- Feature/Setting: Automate personalized thank you message via Telegram bot.
- Sample: New order triggers automated bot message with promo code.
16. Clickatell
- Feature/Setting: Automate SMS campaigns, configure trigger event for customer number.
- Sample: Use Clickatell API for post-purchase SMS, automate delivery.
17. Intercom
- Feature/Setting: Automate in-app chat follow-up; trigger conversation after transaction event.
- Sample: API event sends thank you message in Intercom chat.
18. Customer.io
- Feature/Setting: Segment-based automation workflow, event: purchase completed.
- Sample: Workflow sends automated multi-channel message with offer.
19. Freshdesk
- Feature/Setting: Automate ticket creation for feedback and automate thank you response via email/SMS.
- Sample: Post-purchase feedback triggers automated message.
20. Zendesk
- Feature/Setting: Automate ticket workflow, automate notification on order closed.
- Sample: Trigger rule sends customer a thank you mail with offer.
21. MoEngage
- Feature/Setting: Automate post-purchase push notifications or SMS; segment by purchase type.
- Sample: Trigger event initiates automated push/SMS with deal.
Benefits
1. Automatedly enhances customer engagement and retention.
2. Automates delivery of timely, personalized offers and messages.
3. Reduces manual workload for staff by automating follow-ups.
4. Automator ensures consistent customer experience after every order.
5. Automation analytics provide actionable insights into campaign performance.
6. Automating feedback collection post-purchase improves future service.
7. Scalable: automation handles increasing customer volume efficiently.
8. Enhances brand image by automatedly maintaining regular contact with every guest.
9. Personalization and automation increase upsell and loyalty rates.
10. Automatable across various communication platforms for maximum reach.