Email & SMS campaigns for promotions or new menu items

Purpose

1. To automate promotional outreach to fondue restaurant patrons by sending targeted email and SMS campaigns about new menu items, events, special offers, and seasonal promotions.
2. To maximize customer engagement, retention, and conversion through scheduled, personalized, and automated communication flows.
3. To enable automated follow-ups, feedback collection, and segmentation for future campaigns using customer data.
4. To allow seamless integration of customer relationship management (CRM) data for trigger-based automated marketing across multiple communication channels.

Trigger Conditions

1. Customer signup or subscription via website, loyalty app, or reservation system.
2. Customer action or inaction, such as birthdays, last visit date, or no show.
3. Automated schedule (e.g., weekly, monthly launch of a new menu or seasonal offer).
4. Manual campaign initiation by marketing manager via dashboard or app.
5. Automated segmentation triggers (e.g., VIP customers, feedback given, high spenders).

Platform Variants — Twenty Platforms with Functions/APIs for Automating Campaigns

3.1 Twilio
• Feature/Setting: SMS & programmable messaging API to automate personalized promo texts and reminders.
• Sample Configuration: Use the Twilio SMS API endpoint with dynamic phone numbers and merge tags.
3.2 SendGrid
• Feature/Setting: Campaigns API & Dynamic Templates for automating email blasts and nurturing flows.
• Sample Configuration: Automate campaign creation using SendGrid's v3 Mail Send endpoint.
3.3 Mailchimp
• Feature/Setting: Automations & Email Campaigns for automating segmented, time-based email promotions.
• Sample Configuration: Use Mailchimp's automations triggers linked to audience segments.
3.4 HubSpot
• Feature/Setting: Marketing Email API for automatable personalized email and SMS campaigns.
• Sample Configuration: Automated workflow triggers on contact property changes for campaign launch.
3.5 ActiveCampaign
• Feature/Setting: Automation Recipes & Campaigns for automated nurture series and promotional SMS/email.
• Sample Configuration: API trigger on tag addition or behavior event (opened email, visited menu page).
3.6 Constant Contact
• Feature/Setting: Automated Email Series & SMS Marketing for recurring and event-driven campaigns.
• Sample Configuration: Schedule and automate campaigns via API sync with reservation system.
3.7 Klaviyo
• Feature/Setting: Flows & Campaigns for automating menu-item launches and abandon cart reminders.
• Sample Configuration: Trigger automated flows using Klaviyo’s event webhooks and profile attributes.
3.8 Salesforce Marketing Cloud
• Feature/Setting: Journey Builder & SMS APIs for multichannel, automated campaign journeys.
• Sample Configuration: Automate sends based on CRM data using REST/SOAP APIs.
3.9 MoEngage
• Feature/Setting: Smart Triggers & Campaign API for real-time, behaviour-based, automated outreach.
• Sample Configuration: Connect web/app events to SMS/email triggers using MoEngage API endpoints.
3.10 Braze
• Feature/Setting: Canvas & REST API to automate cross-channel campaigns for new menu alerts.
• Sample Configuration: Use Segment Events to automate promo delivery.
3.11 Omnisend
• Feature/Setting: Automation Workflows for menu promotions, reviews, and order confirmations.
• Sample Configuration: Connect triggers to email/SMS delivery via Omnisend’s workflow builder.
3.12 Customer.io
• Feature/Setting: API-triggered Campaigns & Event-triggered SMS and emails.
• Sample Configuration: Automate campaign on table reservation completion using Customer.io API.
3.13 SMSBump
• Feature/Setting: Automated SMS Marketing for flash deals and loyalty program outreach.
• Sample Configuration: Use API for automated SMS campaigns on user sign-up events.
3.14 MessageBird
• Feature/Setting: Omnichannel APIs for automated SMS, WhatsApp, and email notifications.
• Sample Configuration: Use Flow Builder to automate menu updates based on CRM data sync.
3.15 Drip
• Feature/Setting: Automated Workflows for segmented promo and review requests.
• Sample Configuration: Trigger drip campaigns on menu page views tracked by Drip API.
3.16 Listrak
• Feature/Setting: Automated Email & SMS orchestration for cross-channel promotional automation.
• Sample Configuration: Integrate with POS data to trigger automated offers.
3.17 Sendinblue (Brevo)
• Feature/Setting: Marketing Automation Scenarios for SMS/email triggers on cart abandonment.
• Sample Configuration: Use API or workflow triggers aligned with loyalty program milestones.
3.18 Iterable
• Feature/Setting: Workflow Studio for automating personalized journey campaigns.
• Sample Configuration: Automate campaign sends tied to event data via Iterable’s API.
3.19 GetResponse
• Feature/Setting: Autoresponders and Marketing Automation for new customer onboarding offers.
• Sample Configuration: Trigger campaign on sign-up via GetResponse API event.
3.20 Pipedrive
• Feature/Setting: Workflow Automation for SMS/email campaign launches based on CRM activities.
• Sample Configuration: Use automation triggers for customer status changes.

Benefits

1. Automates manual marketing tasks and campaign scheduling, increasing productivity.
2. Automated targeting and segmentation maximizes relevance of promotions.
3. Consistent, automated communication increases customer retention and loyalty program participation.
4. Omnichannel automation allows simultaneous promotion across SMS, email, and other messaging platforms.
5. Automated data syncing reduces errors, improves personalization, and enables real-time responses.
6. Automates marketing at scale, supporting expansion without extra staff or time investment.
7. Boosts ROI through automated, data-driven campaign optimization and conversion analysis.