Automated win-back campaigns for inactive customers

Purpose

1. Automated win-back campaigns for inactive customers automate re-engagement of lapsed magazine buyers, automating targeted offers, reminders, and content to encourage repeat purchases or subscription renewals.

2. Automation streamlines identification, segmentation, and personalized messaging for customers who have not purchased or interacted within a defined inactivity period.

3. Automating this process automates retention, reduces churn, and maximizes CLV by timely, automated win-back campaigns through preferred channels.

Trigger Conditions

1. Automated triggers fire when last purchase or interaction exceeds a set threshold (e.g., 60 or 90 days).

2. Additional automatable conditions: email inactivity, app inactivity, subscription lapse, ignored newsletters, or cart abandonment signals.

3. Automation can include custom inactivity metrics or behavioral scoring triggers.

Platform Variants

1. Twilio

• Function: Automate SMS notifications via "Programmable Messaging" API; trigger automated win-back texts to inactive numbers.
  
• Sample Config: Configure API trigger, set inactivity threshold, craft automated SMS template.
  

2. SendGrid

• Function: Automate re-engagement emails via "Marketing Campaigns" API or SMTP relay for win-back automations.
  
• Sample Config: Import segment of inactive users, schedule recurring automated campaigns.
  

3. Mailchimp

• Function: Automates email workflows by configuring "Customer Journey Builder" for win-back automator.
  
• Sample Config: Define segment, activate win-back journey, set delay/automated trigger after inactivity.
  

4. HubSpot

• Function: Automate personalized email sequences via "Workflows" for inactive magazine buyers.
  
• Sample Config: Set workflow trigger for last activity date, automate send of win-back sequence.
  

5. ActiveCampaign

• Function: Automates win-back emails using "Automations" feature for dynamic reactivation.
  
• Sample Config: Trigger workflow when contact tagged as inactive, automatedly send targeted offers.
  

6. Klaviyo

• Function: Automates flows for lapsed users by configuring the "Flows" builder for win-back outreach.
  
• Sample Config: Create segment based on last order date; automate flow start.
  

7. Salesforce Marketing Cloud

• Function: Automates intelligent campaigns via "Journey Builder" for win-back automations.
  
• Sample Config: Entry event set as inactivity; automate messaging channel selection.
  

8. Zoho Campaigns

• Function: Automates re-engagement with "Autoresponders" and inactivity-based triggers.
  
• Sample Config: Set inactivity rule, automate win-back series.
  

9. Braze

• Function: Automates cross-channel win-back targeting via "Canvas Flow" for magazines.
  
• Sample Config: Inactivity segment used as entry, automate push/email/SMS win-back options.
  

10. Intercom

• Function: Automate targeted messages or emails using "Series" automator for re-engagement.
  
• Sample Config: Create a series triggered by inactivity and automate the outreach.
  

11. Iterable

• Function: Automate win-back lifecycle with "Workflow Studio" for books & magazines.
  
• Sample Config: Segment event (e.g., no recent purchase), automatedly delivers offers.
  

12. Customer.io

• Function: Automates campaign flows via "Automated Campaigns" settings.
  
• Sample Config: Triggered by lapse in events, automate win-back series.
  

13. Omnisend

• Function: Automates inactive user campaigns using "Workflow Automation."
  
• Sample Config: Set up trigger when last action is 60 days old, automate multichannel delivery.
  

14. Airship

• Function: Automates push notification campaigns via "Automations" for lapsed users.
  
• Sample Config: Automated triggers for push or SMS re-engagement.
  

15. MoEngage

• Function: Automates and personalizes win-back messaging via "Flows."
  
• Sample Config: Define inactivity-based audience, automate email, mobile, and push delivery.
  

16. Postmark

• Function: Automate transactional win-back emails using "Email API."
  
• Sample Config: Send automated re-engagement emails when inactivity criteria met.
  

17. Pipedrive

• Function: Automates email sequences to lost or inactive leads via "Workflow Automation."
  
• Sample Config: Automate emails to contacts unmoved after X days.
  

18. Marketo

• Function: Automates smart campaigns for win-back with "Triggers" and "Smart Lists."
  
• Sample Config: Smart list filters inactive users, automate email flow.
  

19. Drip

• Function: Automates e-commerce win-back automations using "Workflows."
  
• Sample Config: Trigger after user inactivity; automate email sequence launch.
  

20. Constant Contact

• Function: Automates classic "Autoresponder" sequences to win back lapsed magazine subscribers.
  
• Sample Config: Segmented list of inactive emails, automate win-back drip.
  

21. SAP Emarsys

• Function: Automates reactivation via "Automation Center" for precise orchestration.
  
• Sample Config: Identify inactive users, automate multi-step win-back journey.
  

22. Freshdesk Messaging

• Function: Automates win-back chat campaigns using "Bots & Automations."
  
• Sample Config: Detect inactivity, automate custom messaging pop-ups or follow-up emails.
  

4. Benefits

1. Automates timely, consistent, and personalized win-back campaigns, increasing efficiency.

2. Automating re-engagement reduces manual intervention and minimizes lost revenue.

3. Automated workflows help catalog interactions and optimize customer journey automating future optimizations.

4. Automator platforms monitor campaign KPIs to further automate ongoing improvements and maximize ROI via automation.