Re-engagement campaigns for inactive customers

Purpose

1. Re-engage customers who haven’t interacted with the dealership in a defined period (test drives, service appointments, inquiries).

2. Automatically send targeted campaigns (offers, reminders, vehicle updates) based on inactivity duration to nurture loyalty and increase conversions.

3. Reduce churn rate, recapture lost opportunities, activate dormant customer segments, and gather feedback for future improvements.

Trigger Conditions

1. Customer record status indicates no visit, purchase, or communication in X days (customizable, e.g., 90 days).

2. CRM activity log entries are absent for a configured interval.

3. Customer unsubscribes/reactivation from previous campaigns.

4. Customer interacts with campaign communication (resets inactivity timer).

Platform Variants

1. Salesforce

• Feature/API: Process Builder + Email Alerts — Setup workflow for 'Last Activity Date' trigger, send targeted campaign email.
  

2. HubSpot

• Feature: Automated Workflow — If “Last Engagement” timestamp > threshold, enroll in re-engagement email sequence.
  

3. Microsoft Dynamics 365 CRM

• Feature/API: Power Automate Flow — Detect inactivity and trigger multi-channel campaign (email/SMS/call).
  

4. SAP Customer Experience

• API: Campaign Automation — Monitor customer activity, schedule re-engagement content per workflow logic.
  

5. Twilio

• Feature: Programmable SMS — Trigger SMS drip campaign using “inactive customer” API webhook.
  

6. SendGrid

• Feature: Marketing Automation API — Automatically queue and send emails to customers without recent interactions.
  

7. Mailchimp

• Feature: Customer Journey Builder — Start “Win-back” journeys for audience segments tagged inactive.
  

8. ActiveCampaign

• Feature: Automations — Configure logic based on “Last Opened” or “Last Clicked” event to launch campaign.
  

9. Zendesk Sell

• Feature: Smart Lists & Automated Email — Generate List: Inactive >90 days, send targeted mailer.
  

10. Marketo

• API: Smart Campaigns — Trigger re-engagement flow based on inactivity property in database.
  

11. Oracle Eloqua

• API: Program Canvas — Drag “Inactivity” filters to trigger multi-step reconnect automation.
  

12. Klaviyo

• Feature: Flows — If 'last purchase' or 'last opened email' >xx days, trigger reactivation sequence.
  

13. Zoho CRM

• Feature: Workflow Rules — Schedule emails/calls based on custom ‘inactive’ criteria.
  

14. Intercom

• Feature: Series Automation — Based on ‘last seen’, send personalized messages or offer incentives.
  

15. Pipedrive

• Feature: Activity Based Triggers — If no meeting/email for set time, initiate follow-up via integrated mail.
  

16. Freshsales

• Feature: Automation Workflows — Identify inactivity, send deals or service reminders.
  

17. Outlook 365 (via Power Automate)

• Feature: Scheduled Flows — Filter inactive leads, use Send Email V2 to queue campaign.
  

18. WhatsApp Business API

• API: Session Messaging — Send notification message to phone numbers absent from recent chats.
  

19. Facebook Messenger (Meta API)

• API: Conversation Triggers — Detect lapsed customer IM activity, send engaging content or survey.
  

20. Google Ads/Customer Match

• Feature: Audience List Automation — Identify inactive emails, auto-launch remarketing ads.
  

21. Webhooks for custom apps

• Feature: Inactivity Event Webhook — Push inactive contacts to proprietary campaign modules or third-party marketing stacks.
  

Benefits

1. Surge in return visits, test drive bookings, and vehicle service appointments.

2. Improved customer lifetime value by nurturing colder leads and sustaining dealer-brand relationships.

3. Reduced manual workload for staff, enhancing engagement quality and response times.

4. Consistency in brand messaging and customer experiences across all digital channels.

5. Actionable analytics from campaign responses, optimizing future customer retention strategies.