Customer Relationship ManagementPurpose
1.2. Analyze sentiment, discover trends, and extract actionable insights from feedback.
1.3. Automate notification of critical reviews or negative sentiment for rapid follow-up.
1.4. Collate feedback for continuous improvement, menu adaptation, staff training, and marketing strategy.
1.5. Segment responses by order type (dine-in, take-out, delivery) for targeted refinement.
Trigger Conditions
2.2. End of a delivery confirmation via logistics platform.
2.3. Customer exits premises detected by WIFI/beacon or check-out.
2.4. Scheduled follow-up X hours/days after meal concluded.
2.5. Manual entry by staff for VIP or flagged scenarios.
Platform variants
• Feature: Programmable Messaging API
• Setting: Automate outbound feedback requests post-sale. Sample config: webhook to /Messages endpoint with templated question.
3.2. SendGrid
• Feature: Marketing Campaigns API
• Setting: Triggered feedback email, transactional template with survey link.
3.3. Google Forms
• Feature: Forms API
• Setting: Create feedback form, API auto-send upon trigger, responses collated to Sheets.
3.4. SurveyMonkey
• Feature: Create Collector API
• Setting: Dynamic link generation, auto-invite post-transaction, collect and aggregate response data.
3.5. Typeform
• Feature: Create Responses API
• Setting: Auto-trigger form links sent via preferred channel, webhook capture of response event.
3.6. Zendesk
• Feature: Tickets API
• Setting: Negative feedback generates support cases for operational follow-up.
3.7. Slack
• Feature: Webhooks
• Setting: Real-time feedback alerts to management channel for instant attention.
3.8. HubSpot
• Feature: Workflow Automations
• Setting: Trigger post-visit email survey, auto-log data to CRM contact.
3.9. Salesforce
• Feature: Surveys API
• Setting: Feedback automation and sentiment mapping to customer profiles.
3.10. Mailchimp
• Feature: Campaign API
• Setting: Automated post-visit email with embedded survey, responses tagged.
3.11. Facebook Messenger
• Feature: Messenger Platform Send API
• Setting: Automated feedback chat sent post-order via bot.
3.12. WhatsApp Business API
• Feature: Message Template Send
• Setting: Direct feedback requests as interactive message post-interaction.
3.13. Jotform
• Feature: Webhooks Integration
• Setting: Dispatch feedback form link via webhook, push response data to Sheets.
3.14. Zoho CRM
• Feature: Workflow Rules
• Setting: Automate feedback survey upon deal closure.
3.15. Power Automate
• Feature: Scheduled Cloud Flow
• Setting: Send survey at custom intervals, log results to SharePoint or Excel.
3.16. Airtable
• Feature: Automations
• Setting: Survey sent if new guest added, use Webhooks or Email Send action.
3.17. Google Sheets
• Feature: AppScript or Google Apps Automations
• Setting: Parse and score collected feedback, highlight poor ratings.
3.18. Freshdesk
• Feature: Feedback Widget
• Setting: Auto-prompt after ticket closure, aggregate to tabulated report.
3.19. Trello
• Feature: Card Automations (Butler)
• Setting: New card for each negative feedback, attach reviewer details.
3.20. Monday.com
• Feature: Automations
• Setting: Create board updates for survey responses, automate assignment for critical ones.
Benefits
4.2. Actionable insights for menu, staff, and process improvements.
4.3. Automated escalation of negative responses reduces reputational risk.
4.4. Multi-channel coverage increases participation and feedback richness.
4.5. Efficient aggregation enables trend analysis and strategic planning.
4.6. Seamless integration with CRM for personalized customer engagement.
4.7. Enhanced data trail for quality auditing and compliance.
4.8. Reduced manual workload for staff.
4.9. Faster identification of recurring issues or new opportunities.
4.10. Enables proactive and targeted loyalty campaigns.