Survey collection and response tracking

Purpose

1.1. Automate collection and tracking of customer feedback via surveys for optimizing product and service offerings.
1.2. Automatedly capture post-purchase sentiment for continual service improvement.
1.3. Maintain an automated database of responses for analytics, trend spotting, and tailored communication.
1.4. Trigger automated alerts and actions based on customer replies to drive engagement or issue resolution.

Trigger Conditions

2.1. Customer makes a purchase, order status changes, or opts in for surveys.
2.2. Automated schedule, such as post-delivery or specific campaign timelines.
2.3. Response received, survey abandoned, or negative feedback detected.
2.4. Repeated non-response after automated reminders.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Send automated survey invitations via SMS API; trigger follow-ups based on response.
3.2. SendGrid
• Feature/Setting: Automate email delivery of surveys through transactional email API; track open/click events.
3.3. Google Forms
• Feature/Setting: Auto-generate survey links and log responses using the Forms API; deploy reminders via Apps Script.
3.4. SurveyMonkey
• Feature/Setting: Use Automated Collector API to distribute surveys and receive webhooks for response tracking.
3.5. Typeform
• Feature/Setting: Integrate with Typeform Responses API to collect survey data automatically and pipe into CRM.
3.6. Microsoft Forms
• Feature/Setting: Automate survey dispatch in Teams/Outlook; capture responses through Graph API integration.
3.7. Jotform
• Feature/Setting: Set up automated survey forms and fetch responses via JotForm API.
3.8. Zoho Survey
• Feature/Setting: Automate survey sends and response logging through Zoho Survey API and webhook triggers.
3.9. Mailchimp
• Feature/Setting: Use Campaign API to automate emailing surveys to segmented lists, tracking engagement events.
3.10. Airtable
• Feature/Setting: Auto-log each survey response as a new row using Forms/API, automate reminders.
3.11. HubSpot
• Feature/Setting: Trigger automated survey email workflows and ingest feedback using Feedback API.
3.12. Salesforce
• Feature/Setting: Automate survey campaigns with Journey Builder and log responses in Service Cloud.
3.13. Slack
• Feature/Setting: Deliver and collect surveys through workflow automation and Events API.
3.14. WhatsApp Business API
• Feature/Setting: Dispatch automated surveys over WhatsApp and receive responses via webhook.
3.15. Facebook Messenger
• Feature/Setting: Use Messenger Platform API to automate survey bots and response capture.
3.16. Intercom
• Feature/Setting: Automate in-app survey delivery and capture replies using Custom Bots and API.
3.17. Zendesk
• Feature/Setting: Trigger automated satisfaction surveys after tickets close; retrieve results with API.
3.18. Customer.io
• Feature/Setting: Automate personalized survey requests via API Drip Campaigns, with real-time tracking.
3.19. Qualtrics
• Feature/Setting: Automate distribution with Qualtrics API and capture responses instantly for analytics.
3.20. Pabbly
• Feature/Setting: automate surveys via form builder and collect/track responses through webhook notifier.

Benefits

4.1. Saves time with automated survey distribution and response tracking for every customer event.
4.2. Enables data-driven decisions by storing and structuring responses automatically.
4.3. Increases response rates through automated reminders and multi-channel delivery.
4.4. Automates follow-up actions based on sentiment, e.g., alerting staff on negative feedback.
4.5. Supports scalability as automation handles high survey volumes with minimal manual oversight.
4.6. Facilitates targeted customer retention strategies with real-time, automated analytics integration.