Customer Relationship ManagementPurpose
1.2. Automates outreach to recent buyers, gathering authentic feedback for website, social channels, and marketing collateral.
1.3. Ensures every customer receives a personalized, timely reminder, minimizing manual tasks for busy retail teams.
1.4. Automating this process increases review volume and improves online reputation, directly impacting sales through social proof.
Trigger Conditions
2.2. Automatedly schedules dispatch post-purchase with custom delay (e.g., 7 days after delivery).
2.3. Automatically excludes customers who’ve already submitted reviews or opted out.
2.4. Can be triggered by webhook signals from shipment tracking tools when status changes to "delivered."
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automate journey trigger on “order completed”; configure email content as review request.
• API: `POST /automations` for workflow setup.
3.2. Klaviyo
• Feature/Setting: Create “Flow” using “Placed Order” or “Delivered” event; auto-send sequence email.
• API: `POST /flows` and transactional email API.
3.3. ActiveCampaign
• Feature/Setting: Automate “Post-Purchase Follow-up” automation; set timer action, review call-to-action.
• API: `/api/3/automations` to manage sequences.
3.4. SendGrid
• Feature/Setting: Automate scheduled email via Marketing Campaigns or Automation.
• API: `/mail/send` for transactional messages.
3.5. Constant Contact
• Feature/Setting: Automator for “New Contact Joins List” with delayed review request.
• API: `POST /emails` with automation setup.
3.6. HubSpot
• Feature/Setting: Workflows automating “Order Completed” to “Review Outreach” action.
• API: `/automation/v3/workflows` for setup.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automates post-order journey for review collection.
• API: `/automation/v1/automations` for builder configuration.
3.8. Zoho CRM
• Feature/Setting: Automation Rule after “Deal Closed” to trigger email workflow.
• API: `POST /crm/v2/functions/execute` for custom actions.
3.9. Drip
• Feature/Setting: Automated Workflows with post-purchase trigger, automating review request emails.
• API: `/workflows` endpoint for automation.
3.10. Moosend
• Feature/Setting: Automation Workflows; set “Purchase Confirmed” or “Delivered” trigger then send email.
• API: `/campaigns/send` from automation.
3.11. Omnisend
• Feature/Setting: Automation workflows with “Order Fulfilled” trigger for review collection.
• API: `/campaigns` endpoint.
3.12. MailerLite
• Feature/Setting: Automate “After Purchase” email with custom timing.
• API: `/api/v2/campaigns` for scheduled send.
3.13. Gmelius
• Feature/Setting: Automated “Post-Sale Email Sequence” with feedback request.
• API: `/sequences/create` for automation.
3.14. Gmail with Google Apps Script
• Feature/Setting: Script automates personalized follow-up to e-commerce customers.
• API: `MailApp.sendEmail()` in Apps Script.
3.15. Outlook with Power Automate
• Feature/Setting: Power Automate template to automate Outlook review email after order tracked as delivered.
• API: `/me/sendMail` from Office 365 Mail.
3.16. Customer.io
• Feature/Setting: Automated campaign with custom trigger; email for review solicitation.
• API: `/campaigns/trigger` for workflow activation.
3.17. Intercom
• Feature/Setting: Series/Outbound message automator for recent buyers.
• API: `/messages` endpoint.
3.18. SMSBump (for Shopify)
• Feature/Setting: SMS automation after delivery, including review link (applicable for SMS as email supplement).
• API: `/v1/messages/send`.
3.19. Postmark
• Feature/Setting: Trigger via “Transactional Triggers” for review email automation.
• API: `/email` for transactional email.
3.20. Mandrill (Mailchimp Transactional)
• Feature/Setting: Automated template for post-purchase review invitiation, triggered via API.
• API: `/messages/send-template`.
Benefits
4.2. Automated workflows build customer engagement and increase testimonial collection rate.
4.3. Ensures no customer or review request is automatable, improving coverage.
4.4. Automating reminders reduces human error and preserves brand consistency in messaging.
4.5. Automation boosts online reputation, driving higher conversion with credible social proof for neon sign shoppers.