Customer Relationship & Marketing AutomationPurpose
1.2. Encourage completion of the checkout process by highlighting order details, applying incentives, and addressing potential buying barriers with timely follow-ups.
1.3. Gather valuable feedback from users to optimize menu offerings and user experience.
1.4. Boost brand loyalty and repeat orders through tailored communication and proactive support.
Trigger Conditions
2.2. Cart contains items with valid customer email/identifier attached.
2.3. Online ordering system records an abandoned order event, such as session timeout or explicit page exit before order confirmation.
2.4. No other successful transaction with the same cart/session within a given period (e.g., 24 hours).
Platform Variants
3.1. Mailchimp
• Feature/Setting: Abandoned Cart Email — connect via E-commerce API to trigger workflows; sample: POST to `/ecommerce/stores/{store_id}/carts/{cart_id}` to update cart status and trigger emails.
3.2. Klaviyo
• Feature/Setting: Flows > Abandoned Cart; configure with Shopify/WooCommerce integration; trigger on event `Started Checkout` and no `Placed Order`.
3.3. ActiveCampaign
• Feature/Setting: Automations > Abandoned Cart Series; use API endpoint `/api/3/contactDeals` to add customers to relevant automation.
3.4. SendGrid
• Feature/Setting: Marketing Campaigns > Automation > Triggered Emails; use dynamic templates and send endpoint `/mail/send`.
3.5. Omnisend
• Feature/Setting: Automated Workflows > Abandoned Cart; set up trigger from Shopify/Magento; configure event `cartAbandonment`.
3.6. HubSpot
• Feature/Setting: Workflows > E-commerce Pipeline; trigger abandoned cart by custom property update or `cart_abandoned` event.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder > Event Triggers > Abandoned Cart Event; use REST API `/interaction/v1/events` for custom triggers.
3.8. Moosend
• Feature/Setting: Automation > Trigger: Abandoned Cart; connect WooCommerce plugin, define trigger event.
3.9. Drip
• Feature/Setting: Workflow > Abandoned Cart; use Trigger: `checkout_abandoned`; push user details via API `/v2/subscribers`.
3.10. MailerLite
• Feature/Setting: Automation > Workflow Trigger: Abandoned Shopping Cart; connect via WooCommerce integration.
3.11. Brevo (ex-Sendinblue)
• Feature/Setting: Automation > Abandoned Cart Workflow; API endpoint `/v3/contacts/automation-journeys`.
3.12. Zoho Campaigns
• Feature/Setting: Workflow Automation > Trigger on E-commerce integration’s cart abandon event.
3.13. Constant Contact
• Feature/Setting: Email Automation > Abandoned Cart Email Series; trigger via external API event.
3.14. GetResponse
• Feature/Setting: Autofunnel > Abandoned Cart Recovery Emails; trigger on e-commerce integration.
3.15. ConvertKit
• Feature/Setting: Automated Sequences > Trigger by abandoned cart tag via API `/tags`.
3.16. Oracle Responsys
• Feature/Setting: Program > Abandon Cart Event; configure Data Feed for cart status update.
3.17. Remarkety
• Feature/Setting: Campaigns > Abandoned Cart; connect store, set up triggered campaign on cart event.
3.18. AWeber
• Feature/Setting: Automation > Tag-based triggers; tag “cart_abandoned” applied via API triggers follow-up.
3.19. Mautic
• Feature/Setting: Campaigns > Trigger: Abandoned Cart Form; webhooks submit cart details to trigger emails.
3.20. Elastic Email
• Feature/Setting: Automation > Custom Triggered Campaign; call API `/cart-abandonment` to launch reminders.
3.21. ActiveTrail
• Feature/Setting: Automation > Abandoned Cart Workflow; trigger with e-commerce integration event.
3.22. Dotdigital
• Feature/Setting: Automations > Triggers > Cart Abandonment, connect Shopify for real-time event access.
Benefits
4.2. Increases revenue with minimal manual intervention.
4.3. Enhances customer experience through timely, personalized messages.
4.4. Provides actionable analytics on drop-off and recovery rates.
4.5. Strengthens brand presence and encourages repeat orders.