Personalized follow-up emails after dining experience

Purpose

 1.1. Collect post-dining feedback, enhance guest loyalty, drive reviews, and foster repeat visits through timely, personalized follow-up emails.
 1.2. Segments customers by dining date, menu choices, and reservation type for tailored messaging.
 1.3. Integrates feedback collection, review requests, offer distribution, and direct rebooking links.
 1.4. Builds structured data on customer preferences for ongoing targeted campaigns.

Trigger Conditions

 2.1. Completed reservation and bill paid within POS or booking system.
 2.2. Recorded customer email or consent for marketing communications.
 2.3. Event occurs within predefined time window (e.g., 24–48 hours post-visit).
 2.4. Exclusion: customer flagged for issue or recent duplicate outreach.

Platform Variants

 3.1. Mailchimp
  • Feature/Setting: Triggered Automation Emails — Setup automation for post-visit email with merge tags for customer data.

 3.2. ActiveCampaign
  • Feature/Setting: “After event” automation — Configure trigger using API endpoint or contact tag update.

 3.3. HubSpot
  • Feature/Setting: Workflow Automation — Use “Deal Won” or “Form Submission” as trigger, with personalization tokens.

 3.4. Salesforce Marketing Cloud
  • Feature/Setting: Journey Builder API event — Trigger journey on closed reservation.

 3.5. Klaviyo
  • Feature/Setting: Flows — Trigger flow using integration with reservation or POS webhook.

 3.6. Zoho CRM
  • Feature/Setting: Workflow Rules/Custom Function — Send email from workflow on invoice/payment module.

 3.7. Constant Contact
  • Feature/Setting: Automated Email Series — Activation by predefined event upload via API.

 3.8. SendGrid
  • Feature/Setting: Marketing Campaigns Automation — Trigger via dynamic list API update.

 3.9. Sendinblue
  • Feature/Setting: Transactional SMTP API — Configure trigger on customer record update with template ID.

 3.10. Twilio SendGrid API
  • Feature/Setting: /mail/send endpoint — POST request with dynamic messaging after reservation event.

 3.11. Microsoft Power Automate
  • Feature/Setting: Scheduled Flow/Trigger on record update (Dynamics 365 or Excel).

 3.12. Google Workspace (Gmail API)
  • Feature/Setting: Email send from Apps Script — Trigger based on Sheets/Calendar booking event.

 3.13. Pipedrive
  • Feature/Setting: Workflow Automation — Triggers on deal movement, API push to send email.

 3.14. Intercom
  • Feature/Setting: Message automation — Event-based message after imported reservation confirmation.

 3.15. Customer.io
  • Feature/Setting: API Triggered Campaign — POST to trigger personalized workflow.

 3.16. Mailjet
  • Feature/Setting: Event API/Transactional emails — Reservation completion triggers campaign via API call.

 3.17. Mandrill
  • Feature/Setting: Webhook-triggered email — Reservation webhook pipes guest and visit details to template.

 3.18. Freshworks (FreshMarketer)
  • Feature/Setting: Workflow Automation — Contact segment updated via POS API integration.

 3.19. Braze
  • Feature/Setting: Action-based Campaigns — Reservation/visit event push triggers sequence.

 3.20. Infusionsoft (Keap)
  • Feature/Setting: Campaign Builder — Tag via POS or booking integration fires off email sequence.

Benefits

 4.1. Consistently gathers valuable guest feedback for operational improvements.
 4.2. Promotes repeat visits through personalized offers or reminders.
 4.3. Increases online reviews and social proof with automated prompts.
 4.4. Saves time and manual effort while ensuring timely outreach.
 4.5. Enhances segmentation and analytics for future marketing campaigns.