Scheduled promotional campaign emails/SMS

Purpose

1.1. Deliver recurring promotional content to customers via email/SMS to increase visits, orders, customer retention, event turnout, and cross-sales targeted at an African cuisine restaurant's audience.
1.2. Foster awareness of seasonal menus, loyalty programs, special events, and limited-time offers.
1.3. Automate personalized outreach based on segment, previous interactions, and festivity calendars aligned to African communities.

Trigger Conditions

2.1. Scheduled date/time (e.g., every Friday 2 PM).
2.2. Customer’s birthday or loyalty milestone.
2.3. Days since last order/visit.
2.4. New menu launch or upcoming cultural/religious event.
2.5. Sign-up anniversaries or customer segment-based campaigns.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API; Configure message body, recipient numbers, scheduling via Cron task.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; Set template_id, contacts list, scheduled send time via API.
3.3. Mailchimp
• Feature/Setting: Campaigns endpoint and Automations; Configure audience, segment, scheduling, merge tags for personalization.
3.4. HubSpot
• Feature/Setting: Marketing Email API and Workflows; Deploy timed workflows with email content, delay, and IF/THEN logic.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Email Studio & Journey Builder; Build customer journeys with scheduled email/SMS triggers, dynamic content blocks.
3.6. ActiveCampaign
• Feature/Setting: Automations; Set triggers (date, tag, segment), message templates, and delivery schedule.
3.7. Klaviyo
• Feature/Setting: Flows; Scheduled triggers and event-based segmentation, template personalization, A/B tests.
3.8. Moosend
• Feature/Setting: Automation Workflows; Recurring campaigns with recipient filters, dynamic content, and send-time optimization.
3.9. Constant Contact
• Feature/Setting: Email Automation; Schedule sends by list, specific dates, or engagement triggers.
3.10. Omnisend
• Feature/Setting: Automation Workflows; Multi-channel flows for SMS/email, triggers by date/time, signup, or behavior.
3.11. Brevo (formerly Sendinblue)
• Feature/Setting: Email Campaigns API and Automation; Condition-based sends, segment targeting, and time zone optimization.
3.12. WhatsApp Business API
• Feature/Setting: Message templates with schedule; Use webhook trigger for time-based send.
3.13. AWS SNS
• Feature/Setting: Publish API; Schedule SMS using Lambda and CloudWatch Events for triggers.
3.14. Google Cloud Functions + Gmail API
• Feature/Setting: Use scheduled cloud function to call Gmail API for message send; dynamic recipient pull from Sheets.
3.15. Microsoft Outlook Graph API
• Feature/Setting: SendMail endpoint; Automate message send with scheduling logic in Power Automate.
3.16. Zoho Campaigns
• Feature/Setting: Email Campaigns Automation; Configure recurring schedules and segment by custom fields.
3.17. Mailjet
• Feature/Setting: Campaigns API; Schedule messages, segment recipients via list property, manage delivery windows.
3.18. MessageBird
• Feature/Setting: SMS Messaging API; Cron or webhook triggers, message template configuration, delivery metrics.
3.19. Plivo
• Feature/Setting: SMS API; Schedule outbound messages using application logic and REST API.
3.20. Infobip
• Feature/Setting: Broadcast/Flow; Time or event-based rule creation targeting email, SMS, and WhatsApp.
3.21. Viber Business Messages
• Feature/Setting: Viber API; Scheduled template messages with custom parameters and customer targeting.
3.22. Elastic Email
• Feature/Setting: Campaign Scheduling API; Specify send time, recipient group, and personalized content.

Benefits

4.1. Consistent customer communication drives repeat business and brand loyalty.
4.2. Higher customer engagement and event participation.
4.3. Increased operational efficiency—reduce manual marketing effort.
4.4. Enhanced personalization maximizes conversion and satisfaction.
4.5. Real-time analytics and delivery feedback inform ongoing campaign optimization.