Social media post scheduling and cross-posting

Purpose

1.1. Automate scheduling and publishing of promotional, event, and menu-update posts across multiple social media channels.
1.2. Ensure consistent brand messaging for African cuisine, increase customer engagement, and reach diverse audiences.
1.3. Cross-post content simultaneously to reduce manual effort and enable targeted announcements around specials, events, and holidays.

Trigger Conditions

2.1. New menu items or cuisine updates entered in a shared Google Sheet.
2.2. Event creation or updates in an internal calendar system.
2.3. Weekly scheduling set by restaurant manager in CRM.
2.4. Receipt of approved content from marketing team.
2.5. Customer engagement milestones reached (e.g., 500 followers, 100 reviews).

Platform Variants

3.1. Facebook Pages
• API: Graph API /pages/{page-id}/feed
• Setting: Schedule post with message, photo, and post time.
3.2. Instagram Business
• API: Instagram Graph API /media_publish
• Setting: Create and schedule media content tied to the business account.
3.3. Twitter/X
• API: POST statuses/update (via OAuth 2.0)
• Setting: Schedule tweet with image and hashtag #AfricanCuisine.
3.4. LinkedIn Pages
• API: POST /ugcPosts
• Setting: Publish or schedule restaurant updates and menu promotions.
3.5. Pinterest
• API: POST /v5/pins
• Setting: Schedule pins with rich content; set to “Food & Drink” category.
3.6. TikTok
• API: TikTok for Developers /video/publish
• Setting: Schedule video upload matching marketing timings.
3.7. YouTube
• API: YouTube Data API v3 /videos.insert
• Setting: Schedule video with food preparation or staff introduction.
3.8. Google My Business
• API: My Business BusinessInformation API /accounts.locations.localPosts
• Setting: Announce menu specials and limited time offers.
3.9. Buffer
• Feature: Buffer Scheduler Connector
• Setting: Distribute content queue to selected platforms and post times.
3.10. Hootsuite
• Feature: Hootsuite Schedule API Integration
• Setting: Cross-post scheduled updates with pre-written tags.
3.11. Zoho Social
• Feature: SchedulePost API
• Setting: Automate recurring posts for weekly specials.
3.12. Sprout Social
• Feature: Publishing Scheduler
• Setting: Schedule and queue content for optimal engagement windows.
3.13. Sendible
• API: ComposeAndSend function
• Setting: Auto-schedule posts based on engagement analytics.
3.14. Loomly
• API: POST /calendars/{calendar_id}/posts
• Setting: Configure calendar-driven posting for campaign timelines.
3.15. Agorapulse
• API: Schedule Post endpoint
• Setting: Publish deals and announcements at specified intervals.
3.16. Later
• API: /posts
• Setting: Visually plan and automate Instagram and Facebook publishing.
3.17. SocialBee
• Feature: Schedule Posts Module
• Setting: Organize posting by content category (events, specials, stories).
3.18. TweetDeck
• Feature: Scheduled Tweets
• Setting: Automate tweets for themed “African Day” menus.
3.19. Publer
• Feature: Bulk Scheduling Tool
• Setting: Upload CSV, schedule all posts for coming weeks.
3.20. Planoly
• Feature: Auto-Post Scheduler
• Setting: Visual scheduler for Instagram grid, set time and content.

Benefits

4.1. Saves time by centralizing content scheduling and removes manual publishing steps.
4.2. Ensures simultaneous campaign roll-out across all major platforms.
4.3. Reduces missed opportunities with content calendar consistency.
4.4. Enhances brand visibility and engagement for African cuisine audience.
4.5. Allows marketing team to analyze performance and optimize future content.
4.6. Supports scalable marketing for promotions, events, and daily themes.
4.7. Automates compliance and message approval with pre-set workflows.