Customer Relationship & Marketing AutomationPurpose
1.2. Automating the initiation of customer relationships with tailored messaging, upsell offers, and first-purchase tips specific to massage supply store shoppers.
1.3. Automatedly collect marketing consent, encourage account completion, introduce loyalty programs, and deliver special discount codes.
1.4. Automate cross-selling of related personal care supplies and drive early repeat business via follow-up automation.
Trigger Conditions
2.2. Automation fires when customer signs up through newsletter or website pop-up.
2.3. Automate sending upon successful payment processing or order fulfilment.
2.4. Automation can monitor CRM/API webhooks for new contact events.
2.5. Automation can trigger when POS software records a customer's first purchase.
Platform Variants
• Feature/Setting: Audience > Automated Welcome Email trigger with custom template; API endpoint: POST /automations
3.2. HubSpot
• Feature/Setting: Workflows > Contact-based workflow; API: POST /email/public/v1/singleEmail/send
3.3. SendGrid
• Feature/Setting: Marketing Campaigns > Single Sends with trigger on list addition; API: POST /mail/send
3.4. ActiveCampaign
• Feature/Setting: Automations > Trigger: Subscribes to list; API: POST /api/3/contacts
3.5. Klaviyo
• Feature/Setting: Flows > Welcome Series; API: POST /v2/list/{LIST_ID}/members
3.6. Constant Contact
• Feature/Setting: Automated Email Series > New contact joins list; API: POST /contacts
3.7. Zoho Campaigns
• Feature/Setting: Autoresponders > Smart Series; API: POST /public/v1/contacts
3.8. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder entry event (data extension insert); API: POST /messaging/v1/email/messages
3.9. Microsoft Dynamics 365 Marketing
• Feature/Setting: Real-time Marketing Trigger > Welcome email automation; API: POST /api/data/v9.1/contacts
3.10. Sendinblue (Brevo)
• Feature/Setting: Email Automation > Welcome workflow; API: POST /v3/smtp/email
3.11. GetResponse
• Feature/Setting: Automation > Welcome Message workflow; API: POST /contacts
3.12. MailerLite
• Feature/Setting: Automation > When subscriber joins group; API: POST /api/v2/subscribers
3.13. Omnisend
• Feature/Setting: Automation > Welcome Email trigger; API: POST /campaigns
3.14. Campaign Monitor
• Feature/Setting: Automation > New subscriber emails; API: POST /subscribers/{listid}.json
3.15. AWeber
• Feature/Setting: Automations > Tag added to contact; API: POST /accounts/{accountId}/lists/{listId}/subscribers
3.16. Drip
• Feature/Setting: Workflows > Email Series; API: POST /v2/{account_id}/subscribers
3.17. Gist
• Feature/Setting: Automation Sequences > New contact trigger; API: POST /contacts
3.18. Intercom
• Feature/Setting: Custom Bots > Welcome Series with Events; API: POST /messages
3.19. Shopify (native and app integrations)
• Feature/Setting: Automation > Customer Created trigger; API: POST /admin/api/2021-04/customers.json
3.20. WooCommerce
• Feature/Setting: Integration with email marketing plugin; API: WooCommerce Hook ‘woocommerce_created_customer’
Benefits
4.2. Automation scales outreach, eliminating manual effort and error.
4.3. Automated workflow increases loyalty and trust through timely, relevant messaging.
4.4. Automatable process connects retail to digital marketing, bridging in-store and online data.
4.5. Automating data capture enables advanced segmentation, improving targeting of future campaigns.
4.6. Automation increases lifetime value by prompting early repeat purchases with incentives.
4.7. Automated analytics offer insight into engagement and conversion, allowing continuous improvement.
4.8. Automation strengthens compliance by automating consent and preference management.