Purpose
1.2. Automate personalized email, SMS, or Messenger prompts to encourage return visits and finalize orders.
1.3. Enhance customer retention and boost revenue through time-based notifications based on cart abandonment events.
1.4. Collect insights about shopping behavior to refine marketing and product strategies for the aeromodel vertical.
Trigger Conditions
2.2. No purchase activity detected in a defined timeframe (e.g., 30 min, 4 hours, 24 hours).
2.3. Captured contact information (email or phone) during the cart process or via store account.
Platform Variants
• Feature: Programmable SMS – Use SendMessage API to send SMS reminders, e.g., POST /Messages with To, From, Body
3.2. SendGrid
• Feature: Marketing Campaigns – Trigger automated abandoned cart emails via Single Send API or Automation Flows
3.3. Mailchimp
• Feature: Customer Journeys – Use abandoned cart trigger and configure email content using API endpoint /automations
3.4. Shopify
• Feature: Email/SMS Notifications – Enable Abandoned Cart Recovery under Checkout settings, customize templates
3.5. Klaviyo
• Feature: Flows – Use “Abandoned Cart” flow; API endpoint /v1/flows for sequence management
3.6. ActiveCampaign
• Feature: Automation Builder – Cart abandonment trigger, send segmented emails; API /api/3/automations
3.7. Salesforce Marketing Cloud
• Feature: Journey Builder – Abandoned cart entry source, configure Messaging Activities API
3.8. HubSpot
• Feature: Workflows – Use eCommerce triggers; API endpoint /email/public/v1/single-email/send for cart emails
3.9. Omnisend
• Feature: Automation Workflows – Abandoned Cart trigger; use emails or SMS via API /v1/automation-rules
3.10. Drip
• Feature: Workflows – Cart Abandonment trigger with personalized email series; API /v2/workflows
3.11. WooCommerce
• Feature: Abandoned Cart Plugins – Integrate plugin triggers, REST API /wp-json/wc/v3/orders
3.12. Zendesk Sunshine Conversations
• Feature: Messaging Automation – Send cart reminders via Messenger channels, use POST /v2/conversations
3.13. Facebook Messenger
• Feature: Messenger Platform – Automated message via Send API /me/messages for Facebook cart abandoners
3.14. Intercom
• Feature: Series – Trigger custom abandoned cart messages, configure via POST /messages
3.15. Slack
• Feature: Incoming Webhooks – Post notifications to internal teams for manual follow-up
3.16. Google Firebase Cloud Messaging
• Feature: Push Notifications – Send app push to remind about cart, API /fcm/send
3.17. Viber
• Feature: Bot Messaging – Send cart recovery via Viber API POST /pa/send_message
3.18. Brevo (ex. Sendinblue)
• Feature: Automation – Cart event trigger; configure via API /v3/smtp/email
3.19. Pardot
• Feature: Engagement Studio – Automation rules for cart recovery; API /api/email/version/4/do/send
3.20. MoEngage
• Feature: Flows – Cart Abandonment trigger; Push, Email, SMS via Send Campaign API
3.21. Zoho CRM
• Feature: Workflow Rules – Cart status update triggers workflow; Notify via API /crm/v2/functions
3.22. Insightly
• Feature: Workflow Automation – Detect cart status, send email via API /emails
Benefits
4.2. Reduces drop-off rates and maximizes sales from existing web traffic.
4.3. Delivers a multi-channel approach: SMS, email, push, and messaging apps.
4.4. Provides analytics on abandoned vs. recovered carts to optimize remarketing.
4.5. Minimizes manual intervention by automating outreach in the aeromodelling retail vertical.