Customer Relationship & MarketingPurpose
1.2. Ensure queries post-purchase are addressed, foster upselling/cross-selling, and gather immediate feedback on transaction experience.
1.3. Build stronger brand association by automating early nurturing communication after every new purchase, strengthening the shop's community and loyalty appeal.
Trigger Conditions
2.2. Specific product category: "Aeromodelling kit" appears in purchase.
2.3. Time-delay trigger: email sent 24 hours after order completion for engagement, with follow-up sequence after 7 days.
Platform Variants
3.1. Mailchimp
• Feature/Setting: "Automations/Customer Journey" — Start flow on new contact or tagged purchase, configure timed follow-up email.
3.2. SendGrid
• Feature/Setting: "Marketing Campaigns Automation API" — Use contact list API to trigger transactional campaign on new contact.
3.3. Klaviyo
• Feature/Setting: "Flows/New Subscriber Flow" — Triggered by new customer profile creation, customizable email series.
3.4. HubSpot
• Feature/Setting: "Workflows/Contact Enrollment" — Enrollment by property 'Type = New Customer'; set up branch logic for hobbies segment.
3.5. Salesforce Marketing Cloud
• Feature/Setting: "Journey Builder/API Event" — Receives webhook from POS, triggers multi-email journey post-purchase.
3.6. ActiveCampaign
• Feature/Setting: "Automations/Triggers" — Triggers on contact addition with shop source tag, timed series of follow-up emails.
3.7. Zoho Campaigns
• Feature/Setting: "Autoresponders/Signup Trigger" — Initiate email chain on CRM record creation for aeromodel buyers.
3.8. Brevo (Sendinblue)
• Feature/Setting: "Automation Workflow/Entry Point: Contact Added" — Set delay, filter for hobby category, send personalized email.
3.9. Constant Contact
• Feature/Setting: "Email Automation/Welcome Series" — Launch sequence for new contacts with product-care content.
3.10. Microsoft Power Automate
• Feature/Setting: "Trigger: New Row in Dataverse/Send Email (V2)" — Connect retail POS data, trigger branded email via Outlook connector.
3.11. Google Workspace (Gmail & Sheets)
• Feature/Setting: Google Apps Script — Script watches Sheets for new entry, sends mail via Gmail API to customer.
3.12. Pipedrive
• Feature/Setting: "Workflow Automation/Deal Won" — On status change to 'customer', send integration webhook to email platform.
3.13. Shopify Flow
• Feature/Setting: "Order Created Trigger/Send Email Action" — Custom workflow for all aeromodelling category sales.
3.14. WooCommerce (with AutomateWoo)
• Feature/Setting: "Automated Workflow/New Customer Trigger" — Send mail template when buyer profile appears.
3.15. Keap
• Feature/Setting: "Easy Automation/Contact Added" — Automated introductory campaign for aeromodeling newcomers.
3.16. Omnisend
• Feature/Setting: "Automation/Welcome Series" — Custom step with product segment, follow-up mail dispatch.
3.17. MailerLite
• Feature/Setting: "Automations/When subscriber joins group" — Email sequence for group tagged ‘Aeromodelling Buyer’.
3.18. Drip
• Feature/Setting: "Workflow/Trigger: Subscriber Added" — Filter on product tag, send post-purchase nurture sequence.
3.19. Intercom
• Feature/Setting: "Messages/Series" — On new user event, deliver email with support options and community links.
3.20. Elastic Email
• Feature/Setting: "Autoresponders/API-triggered Campaign" — Call API to launch autoresponder for new retail customer.
3.21. Customer.io
• Feature/Setting: "Triggered Campaign API" — POST new user event, trigger onboarding/follow-up sequence.
3.22. Marketo
• Feature/Setting: "Smart Campaign/Trigger Campaign: New Lead" — Email send step for retail-hobby buyer persona.
Benefits
4.2. Reduces manual staff workload and ensures no customer is missed in early-stage communication.
4.3. Enables segmented, personalized customer journeys for the unique interests of aeromodelling clientele.
4.4. Gathers actionable feedback and cross-sell data faster, creating loops for further automation and sales.