Customer Relationship & MarketingPurpose
1.2. Deliver targeted, personalized campaigns (email, SMS, push notifications, ads) nudging dormant customers back to the shop.
1.3. Segment inactivity by timeframe (e.g., 30, 60, 90 days since last activity) and past interactions.
1.4. Automate messaging for discounts, product launches, restock alerts, or check-ins based on user profile.
1.5. Track responses and automatically update customer segments to tailor further communications.
Trigger Conditions
2.2. No email open/click in last 45 days.
2.3. No login to loyalty or account area for N days.
2.4. Basket abandoned for predefined period.
2.5. End of seasonal campaign without customer action.
Platform variants
• API: `/lists/{list_id}/members`, Automate segmentation and send email campaign.
3.2. Klaviyo
• Feature: Flows > Inactive Customer Trigger; Configure re-engagement sequence.
3.3. ActiveCampaign
• Automation: “Last Engagement Date” filter triggers reactivation series.
3.4. HubSpot
• Workflow: Trigger by inactivity property, email branch with win-back messaging.
3.5. Brevo (Sendinblue)
• Campaign: “No activity since XX” filter; auto-sends campaign.
3.6. Twilio
• Function: SMS API; Auto-send SMS to inactive customer segment.
3.7. Salesforce Marketing Cloud
• Journey Builder: Triggered send to re-engagement segment.
3.8. Omnisend
• Workflow: ‘Churned’ segment auto-email workflow.
3.9. Google Ads
• Customer Match API: Upload contacts for remarketing ads shown only to inactive profiles.
3.10. Facebook Ads
• Offline Events API: Sync inactive user list for custom audience retargeting.
3.11. Zendesk
• Trigger: Automated ticket or message to dormant support contacts.
3.12. Freshworks CRM
• Workflow: Set trigger on “last activity date” for automated outreach.
3.13. Segment
• Source: Track last action, filter events with long inactivity for campaign triggers.
3.14. Pipedrive
• Workflow Automation: Detect inactivity and initiate re-engagement email.
3.15. Intercom
• Messaging: Auto-send message or email to customers not seen in N days.
3.16. Drift
• Playbook: Auto campaign to visitors with inactivity property.
3.17. Shopify
• Flow: App trigger for customer last ordered date → marketing automation.
3.18. WooCommerce
• Extension: Automate email on “last order date” exceeding threshold.
3.19. Zapier
• Zap: Detect inactivity (from CRM/ecommerce), trigger multichannel messaging.
3.20. Microsoft Dynamics 365
• Customer Journey: Automated triggers from last engagement.
3.21. Iterable
• Workflow: Event-triggered campaigns for user inactivity.
3.22. MoEngage
• Segment & campaign trigger: “Inactive since” property for personalized push/email.
Benefits
4.2. Increase customer lifetime value and brand loyalty.
4.3. Reduce manual marketing workload; free up resources.
4.4. Enhance targeting accuracy; minimize irrelevant outreach.
4.5. Optimize timing/frequency for best-user response using real engagement data.