Customer segmentation for targeted marketing

Purpose

1.1. Automatically segment aeromodel shop customers based on purchase history, engagement, demographics, and preferences to enable highly targeted marketing campaigns.
1.2. Increase relevance of promotions and communications, improve customer retention, and boost sales through precise audience grouping.
1.3. Enable dynamic updates to customer segments in real-time as new data is captured from multiple sources, ensuring marketing is always optimized.
1.4. Support omni-channel campaign execution—email, SMS, ads, and retargeting—tailored to segment behavior and interests.

Trigger Conditions

2.1. New customer registration in online store.
2.2. Customer completes a purchase or abandons a cart.
2.3. Customer engagement with emails, SMS, or website.
2.4. Manual data import/update in CRM or POS.
2.5. Third-party data enrichment or preferences update.

Platform variants

3.1. Salesforce
• Feature/Setting: Configure "Dynamic List" and "Process Builder" to auto-assign customers to segments using purchase or profile data.

3.2. HubSpot
• Feature/Setting: Use "Active Lists" with workflow triggers (e.g., purchase amount, model type) for segmentation and campaign assignment.

3.3. Mailchimp
• Feature/Setting: Set up "Tags" and "Segments" based on campaign activity or custom fields; API endpoint: /lists/{list_id}/segments.

3.4. Klaviyo
• Feature/Setting: Automated "Flows" and "Segment Builders" using e-commerce event triggers and profile data filters.

3.5. ActiveCampaign
• Feature/Setting: Create "Automations" triggered by contact scores, tags, and site tracking. Use API /api/3/contacts/ to fetch and segment.

3.6. Zoho CRM
• Feature/Setting: Configure "Custom Views" and "Workflows" for segmentation using purchase and interaction criteria.

3.7. Segment
• Feature/Setting: Use "Personas" to define segments; set up Source Tags to feed customer traits in real time.

3.8. Shopify
• Feature/Setting: Use "Customer Tags" and "Automation workflows" (e.g., Shopify Flow) to assign segments based on orders and behavior.

3.9. Google Analytics
• Feature/Setting: Enable "Audience Definitions" and push segments to Google Ads; API: analyticsdata.properties.runReport.

3.10. Intercom
• Feature/Setting: Utilize "Smart Segments" based on customer properties and tracked events; API: /contacts/segments.

3.11. Marketo
• Feature/Setting: Set up "Smart Lists" and "Smart Campaigns" for behavioral segmentation; API: /rest/v1/lists.json.

3.12. Customer.io
• Feature/Setting: Segment users with real-time event-based triggers using the "Segments" API endpoint.

3.13. Constant Contact
• Feature/Setting: Use "Contact Lists" and auto-update via API /v2/contacts to move users into dynamic segments.

3.14. Pipedrive
• Feature/Setting: Filter "People" by custom fields and actions, triggered using workflow automations.

3.15. Sendinblue
• Feature/Setting: Dynamic "Segmentation" using behavior and custom attributes via API /contacts/segments.

3.16. MoEngage
• Feature/Setting: "Smart Segments" using campaign response and app activity; API: /segmentation/create.

3.17. Emarsys
• Feature/Setting: "Contact Segments" auto-recalculated based on email behavior and purchase history.

3.18. Microsoft Dynamics 365
• Feature/Setting: "Customer Insights" segmentation rules; configure using data flows and triggers.

3.19. Oracle Eloqua
• Feature/Setting: Use "Shared Filters" to build dynamic segments and launch targeted campaigns.

3.20. Braze
• Feature/Setting: Real-time "Segmentation" for messaging and in-app campaigns, API: /users/segment/create.

3.21. Iterable
• Feature/Setting: "Dynamic Lists" for condition-based segmentation, integrated across messaging channels.

3.22. SAP Marketing Cloud
• Feature/Setting: "Segmentation Models" with automated assignment from e-commerce and CRM events.

3.23. Twilio Segment
• Feature/Setting: Configure "Computed Traits" and pipelines to auto-create marketing segments from customer events.

3.24. Infusionsoft (Keap)
• Feature/Setting: Tags-based segmentation with "Tag Goals" in automation.

3.25. Freshworks CRM
• Feature/Setting: Set up "Smart Segmentation" with workflow triggers and lead scores.

Benefits

4.1. Delivers highly personalized communications to increase open and conversion rates.
4.2. Automates repetitive list management, reducing manual errors and resource utilization.
4.3. Real-time segment updates align marketing actions with latest customer data.
4.4. Enables smarter retargeting, cross-sell, and loyalty-building strategies.
4.5. Supports multichannel marketing coordination for superior customer experiences.