Customer Relationship & MarketingPurpose
1.2. Nurture relationships, promote new menu items, special offers, or events specifically designed for Afghan cuisine enthusiasts.
1.3. Drive customer engagement, increase return visits, and recover lost revenue through systematic, multi-channel follow-ups over scheduled intervals.
Trigger Conditions
2.2. Triggered by lack of engagement with previous marketing emails or SMS (e.g., unopened or no link clicks).
2.3. Triggered on specific lifecycle events: customer’s birthday, festivals (Eid), or after special events with no follow-up activity.
Platform Variants
• Feature/Setting: Programmable SMS, set up via Twilio Studio; define inactivity condition, template message, and delivery schedule.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API, configure drip series automation, audience segmentation, and event-based triggers.
3.3. Mailchimp
• Feature/Setting: Customer Journey Builder, set “last purchase date” as trigger, design email paths for re-engagement.
3.4. Klaviyo
• Feature/Setting: Flows, configure “Winback flow” with dynamic Afghan cuisine content and personalized voucher codes.
3.5. ActiveCampaign
• Feature/Setting: “Date based automation,” use CRM data to launch drip after customer inactivity threshold is reached.
3.6. HubSpot
• Feature/Setting: Workflow Automation, set up list-based trigger, schedule sequential email/SMS actions.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, configure entry events (segment inactivity), set multi-channel messaging.
3.8. Constant Contact
• Feature/Setting: Automated Email Series, select segment by activity, launch scheduled campaign renewal.
3.9. MoEngage
• Feature/Setting: Flows, devise inactivity triggers, multi-channel push and SMS for Afghan restaurant promos.
3.10. Braze
• Feature/Setting: Canvas Flow, engagement-based entry, automate personalized multi-step campaigns.
3.11. Omnisend
• Feature/Setting: Automation Workflows, inactivity-based triggers, multi-channel message orchestration.
3.12. WhatsApp Business API
• Feature/Setting: Template messages, send drip reminders/offers to inactive customers, opt-in workflow conformance.
3.13. Facebook Messenger (Meta for Developers)
• Feature/Setting: Messenger Platform, Send API, persistent menu, message sequencing for re-engagement.
3.14. Intercom
• Feature/Setting: Series Automation, configure “Time since last visit” trigger for drip messaging.
3.15. Drip
• Feature/Setting: Workflow builder, segment users by date of last purchase/visit, email and SMS integration.
3.16. GetResponse
• Feature/Setting: Marketing Automation, create condition blocks for inactivity; define series emails and timing.
3.17. Freshmarketer
• Feature/Setting: Journey Builder, inactivity event and action blocks to launch reminders or exclusive culinary offers.
3.18. Iterable
• Feature/Setting: Workflow Studio, define trigger on last event, automate campaigns with Afghan restaurant branding.
3.19. Customer.io
• Feature/Setting: Campaign Workflow, last engagement filters, send timed reactivation emails/SMS.
3.20. Viber Business Messages API
• Feature/Setting: Outbound marketing API, design inactivity trigger, message templates for win-back offers.
3.21. Pushwoosh
• Feature/Setting: Push notification automation, set inactivity criteria, schedule push drip sequence on mobile.
3.22. Brevo (formerly Sendinblue)
• Feature/Setting: Automation workflows, score contacts based on engagement, send multi-step reactivation campaigns.
Benefits
4.2. Delivers personalized and context-sensitive promotions aligned with Afghan culinary traditions.
4.3. Improves marketing ROI by automating segmentation, timing, and content for optimal re-engagement.
4.4. Builds long-term customer loyalty through consistent, relevant communication tailored to individual behavior profiles.