Integration with third-party review platforms

Purpose

 1.1. Centralize and automate the process of collecting, monitoring, and responding to reviews on popular third-party platforms for Afghan restaurants.
 1.2. Enhance reputation management, drive customer engagement, and improve service by leveraging real-time feedback.
 1.3. Streamline review analysis to inform marketing and operational strategies, ensure timely response to customer sentiment, and boost local search ranking.
 1.4. Reduce manual efforts for staff, provide actionable insights for improvement, and integrate review data into CRM or marketing systems.

Trigger Conditions

 2.1. New review is posted on a third-party platform.
 2.2. Review sentiment identified as negative or below a set star threshold.
 2.3. Customer leaves a review following a purchase or reservation event.
 2.4. Periodic review summary generation for reporting purposes.
 2.5. Keyword or topic match in review body (e.g., mentions of specific dishes or service issues).

Platform Variants

1. Google My Business

 • API: My Business Account Management API - Locations.reviews.list to fetch new reviews.
 • Setting: Configure OAuth for account, poll new reviews hourly.

2. Tripadvisor

 • API: Content API - GET /reviews endpoint to retrieve latest reviews.
 • Setting: Connect business account, set webhook for instant notification.

3. Yelp Fusion

 • API: Business Reviews Endpoint - /businesses/{id}/reviews to extract fresh feedback.
 • Setting: Periodic fetch, sentiment parsing enabled.

4. Facebook Graph

 • API: /{page-id}/ratings endpoint to receive reviews and star ratings.
 • Setting: Page access token, subscribe to review webhook events.

5. OpenTable

 • API: Reviews API - GET /reviews to capture guest feedback after reservations.
 • Setting: Reservation system linkage, daily fetch schedule.

6. Zomato

 • API: /restaurant/reviews endpoint for live monitoring.
 • Setting: Restaurant ID configuration, fetch every 6 hours.

7. Uber Eats

 • API: Restaurant Feedback Webhook for order-linked reviews.
 • Setting: Webhook URL provisioning, menu sync for contextual alerts.

8. Trustpilot

 • API: GET /v1/business-units/{id}/reviews endpoint to pull reviews.
 • Setting: Access token, negative review escalation rules.

9. Google Sheets

 • Function: Append reviews via Sheets API for central dashboarding.
 • Setting: OAuth for shared sheet, auto-format fields.

10. Slack

 • API: Incoming Webhook to announce reviews in review-channel.
 • Setting: Channel selection, sentiment-based emoji reaction.

11. Twilio SMS

 • API: Programmable Messaging Send to notify staff of urgent feedback.
 • Setting: Staff number list, trigger on 1–2 star reviews.

12. Salesforce

 • API: REST API /services/data/vXX.X/sobjects/Case/ for review-ticket creation.
 • Setting: Field mapping for review content and customer attributes.

13. Zendesk

 • API: Tickets API POST /api/v2/tickets for support tickets on bad reviews.
 • Setting: Priority queue for low star feedback.

14. Mailchimp

 • API: POST /lists/{list_id}/members to add reviewer details for campaigns.
 • Setting: Tag reviewers by sentiment for segmentation.

15. HubSpot

 • API: Engagements API to log reviews as notes on contacts records.
 • Setting: Map emails/usernames for attribution.

16. Microsoft Teams

 • API: Incoming Webhook for review feed in operations chat.
 • Setting: Channel webhook, message formatting with stars and summary.

17. Asana

 • API: POST /tasks to create tasks for follow-up.
 • Setting: Assign tasks based on sentiment and topic.

18. Zoho CRM

 • API: Reviews added as notes to leads/contacts via Notes API.
 • Setting: CRM field mapping, tag per platform source.

19. Slackbot

 • Feature: Auto DM to manager on priority review.
 • Setting: Integration with reviews channel trigger.

20. Freshdesk

 • API: Ticket creation API POST /api/v2/tickets for flagged reviews.
 • Setting: Auto-assign by issue type from review keywords.

Benefits

 4.1. Minimizes manual effort in tracking and responding to customer feedback across platforms.
 4.2. Enables rapid response to negative experiences before public escalation.
 4.3. Consolidates insights for quality improvement and team recognition.
 4.4. Enhances online reputation and star rating consistency.
 4.5. Increases marketing reach by integrating positive reviewers into referral and loyalty campaigns.
 4.6. Automates escalation and follow-up, improving issue resolution times.