Personalized meal recommendations

Purpose

1. Automate delivery of personalized Afghan meal recommendations based on customer profiles, previous orders, allergies, preferences, engagement data, and external events (e.g., holiday-specific offerings).

2. Enhance customer retention, upsell new menu items, boost loyalty, and personalize marketing touchpoints for higher ROI.

3. Increase visit frequency by suggesting meals tailored to dietary needs, tastes, and cultural occasions.

Trigger Conditions

1. New customer signs up or completes profile with food preferences.

2. Customer places an order, triggering analysis of order history.

3. Customer opens marketing email or SMS but does not order within seven days.

4. Upcoming holidays or community events relevant to Afghan cuisine.

5. Customer inactivity for 30+ days.

6. Positive or negative feedback received.

Platform Variants

1. Twilio SMS

• Feature/Setting: Message API – configure customer phone numbers, meal suggestion content, event-based sending.
  

2. SendGrid

• Feature/Setting: Marketing Campaigns API – dynamic email content blocks for meals, trigger on customer actions.
  

3. Mailchimp

• Feature/Setting: Customer Journeys – custom journey logic for Afghan cuisine preferences, send automated recommendations.
  

4. HubSpot

• Feature/Setting: Workflows – trigger emails or in-app messages based on customer lifecycle stage or previous orders.
  

5. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder – create multi-step journeys with custom meal offers/use Einstein Engagement Scoring.
  

6. ActiveCampaign

• Feature/Setting: Automation Rules – set order-based triggers, send tailored meal recommendation emails.
  

7. Klaviyo

• Feature/Setting: Segmentation & Flows – segment by favorite dishes, automate Afghan meal suggestions.
  

8. Facebook Messenger API

• Feature/Setting: Automated bot flows – send instant meal suggestions via chat based on user input/order data.
  

9. WhatsApp Business API

• Feature/Setting: Template messages – send pre-approved meal recommendations to opted-in contacts.
  

10. Zendesk

• Feature/Setting: Triggers & Automated Tickets – create automated meal suggestion tickets after support touchpoints.
  

11. Google Sheets

• Feature/Setting: Scripted triggers – update preferences/orders in Sheets, run recommendation logic.
  

12. Shopify

• Feature/Setting: Webhooks & Flow – trigger on-line order events, send Afghan meal suggestions post-purchase.
  

13. WooCommerce

• Feature/Setting: Follow-Ups extension – set rule-based meal recommendations from order metadata.
  

14. Intercom

• Feature/Setting: Custom Bots – deliver meal recommendation messages triggered by user activity.
  

15. Zapier

• Feature/Setting: Multi-step Zaps – connect CRM, POS, and mail platforms to automate meal recommendation logic.
  

16. Monday.com

• Feature/Setting: Automations – trigger task or message to staff for personalized meal offer follow up.
  

17. Smartsheet

• Feature/Setting: Automation workflows – alert staff or directly email customer with meal suggestions.
  

18. Segment

• Feature/Setting: Personas & Tracking – profile customers, push event triggers to other platforms for recommendations.
  

19. LoyaltyLion

• Feature/Setting: Rewards Rule engine – send gift meal recommendations on reaching loyalty milestones.
  

20. Typeform

• Feature/Setting: Webhooks – collect preferences via forms, trigger personalized meal offers.
  

21. Google Calendar

• Feature/Setting: Event-based triggers – send festive meal recommendations before holidays with Afghan relevance.
  

22. Slack

• Feature/Setting: Incoming Webhooks – alert team on new recommendation trigger, enable human-assisted suggestions.
  

23. Notion

• Feature/Setting: Database Automations – track customer meal preferences and automate suggestion lists.
  

Benefits

1. Totally automated personalized engagement, minimizing manual input by staff.

2. Significantly improved customer satisfaction and retention through hyper-relevant meal suggestions.

3. Rapid upsell and cross-sell of both core menu and seasonal Afghan dishes.

4. Full integration with marketing, CRM, and feedback systems.

5. Agile adaptation for special occasions, emerging trends, and unique customer data points.

6. Systematic, traceable, scalable automation for personalized service in Afghan restaurant context.