Purpose
1. Automate the daily scheduling of social media posts featuring updated Afghan menu items to maximize customer engagement, reduce manual effort, and ensure timely, consistent marketing across all platforms.
2. Synchronize menu changes from internal restaurant systems to all major social platforms, creating branded posts with images, descriptions, offers, and hashtags specific to target audiences.
3. Increase footfall, orders, and customer loyalty by providing real-time updates, engaging visuals, and special promotions.
Trigger Conditions
1. Menu finalized in POS or menu management software for the day.
2. Approval/flag set by manager for public posting.
3. Scheduled time reached (e.g., 8:00 AM daily) or on menu update event.
4. Marketing campaign event (e.g., special holiday menu detected).
Platform Variants
1. Facebook Pages
- Feature/Setting: Graph API “/page/feed” endpoint for post creation, with fields for message, image_url, and scheduled_publish_time.
- Sample: Configure access token, page ID, and automation to dynamically generate post body from menu data.
2. Instagram
- Feature/Setting: Instagram Graph API “/media” then “/media_publish” for images and captions.
- Sample: Map menu images and descriptions to API fields, schedule publish timestamps, manage hashtags.
3. Twitter (X)
- Feature/Setting: POST “/2/tweets” endpoint for daily announcements with menu highlights, image uploads, and hashtags.
- Sample: Integrate OAuth, auto-generate tweet text from menu, and attach images.
4. LinkedIn
- Feature/Setting: POST “/ugcPosts” with company page ID; attach menu text and offer banners.
- Sample: Set up API credentials, automate rich post content insertion.
5. WhatsApp Business
- Feature/Setting: Cloud API “/messages” endpoint to send menu as interactive message or media.
- Sample: Connect via Business account, craft templated menu messages for broadcast.
6. Google My Business
- Feature/Setting: Google Business Profile API “/locations/posts”; create offer or event posts.
- Sample: Fill daily menu in post body, attach call-to-action.
7. Pinterest
- Feature/Setting: Pinterest API “/v5/pins” endpoint; upload dish images and descriptions.
- Sample: Bulk pin creation linked to daily specials board.
8. TikTok
- Feature/Setting: Content API for automated video or image post, captions from menu.
- Sample: Generate and schedule short videos with daily menus using API.
9. YouTube Community
- Feature/Setting: YouTube Data API “/communityPosts” for posting images, polls, or text menus.
- Sample: Schedule menu highlight posts for daily subscribers.
10. Telegram
- Feature/Setting: Bot API “sendPhoto” with captions for group/channel posting.
- Sample: Connect bot token, automate menu updates to subscribers.
11. Slack
- Feature/Setting: Incoming Webhooks to designated marketing or team channels with menu updates.
- Sample: Format menu as markdown card, schedule daily posting.
12. Discord
- Feature/Setting: Bot API to send embed messages or images in server channels.
- Sample: Deploy bot with required permissions, format menu as embed.
13. Buffer
- Feature/Setting: Content Scheduler API for automated post queueing across multiple platforms.
- Sample: Feed generated daily menu posts to scheduled slots.
14. Hootsuite
- Feature/Setting: Publisher API for programmatic scheduling on supported networks.
- Sample: Automate bulk menu post creation and timing.
15. Zoho Social
- Feature/Setting: Publishing API to schedule daily posts from menu system.
- Sample: Integrate API key, send structured post with dish images and descriptions.
16. Mailchimp
- Feature/Setting: Campaign API to create automated email/sms drip with the menu as content block.
- Sample: Trigger daily menu campaigns to subscribers.
17. Twilio SMS
- Feature/Setting: “Messages” API to broadcast SMS with highlighted menu items and promo links.
- Sample: Craft templated SMS with dynamic link to full menu.
18. Snapchat
- Feature/Setting: Business API Snap Publisher for daily food story posts.
- Sample: Automate creative story post using daily menu images/videos.
19. Reddit
- Feature/Setting: API “/api/submit” for automated subreddit posts with title, image, and menu.
- Sample: Post specials in food/community subreddits.
20. Viber
- Feature/Setting: Public Account API to push menu posts as rich media messages.
- Sample: Automate image + description delivery to followers.
Benefits
1. Eliminates manual labor in daily menu promotions.
2. Ensures timely and uniform marketing presence on all selected platforms.
3. Enhances audience reach and engagement with consistent, branded content.
4. Streamlines content approval and publishing processes.
5. Integrates with existing systems for seamless data flow from kitchen to customers.
6. Enables rapid adaptation to menu changes or special events.
7. Reduces errors and increases accuracy in communications.
8. Increases customer retention and acquisition through proactive, personalized marketing.