Welcome email/SMS for new customers

Purpose

1. Automate welcoming messages via email and/or SMS for newly registered or first-time Afghan restaurant customers.

2. Introduce brand identity, share key menu items, location, reservation instructions, and contact details.

3. Provide special offers or discount codes to incentivize first-time orders or visits.

4. Increase customer engagement and establish an immediate positive relationship.

5. Collect feedback on customer signup experience or menu interests.

Trigger Conditions

1. New customer record created in POS or CRM system.

2. Customer signs up via online reservation or newsletter form.

3. Online order placed with 'first order' flag.

4. API webhook receives a “new customer” event from connected app.

5. Integration detects customer with no prior contact.

Platform Variants

 3.1. Twilio SMS
  - Feature/Setting: Programmable Messaging API; configure trigger for new contact and auto-send custom message.
  - Sample: Use “Send Message” endpoint with dynamic phone number from trigger.
  
 3.2. SendGrid
  - Feature/Setting: Transactional Email API; set up onboarding template and auto-trigger on new customer creation.
  - Sample: Use “Mail Send” endpoint with substitution tags for personalization.
  
 3.3. Mailchimp
  - Feature/Setting: Automation “Welcome Email” series; connect audience add event as trigger.
  - Sample: Create one-step automation that fires when new email is added to list.
  
 3.4. ActiveCampaign
  - Feature/Setting: Automations; trigger by contact added and send an email or SMS using built-in options.
  - Sample: Workflow “Contact Added → Send Email/SMS.”
  
 3.5. HubSpot
  - Feature/Setting: Workflows; trigger on new contact and send branded welcome email.
  - Sample: “Contact is created → Send Automated Email.”
  
 3.6. Salesforce Marketing Cloud
  - Feature/Setting: Journey Builder; “Entry Event” is contact creation, send personalized welcome email/SMS.
  - Sample: “Data Extension Add → Email Activity.”
  
 3.7. Klaviyo
  - Feature/Setting: Flow Automation; trigger is signup, send welcome template.
  - Sample: “List Joined Flow → Send Email/SMS.”
  
 3.8. Constant Contact
  - Feature/Setting: Automated Email Series; configure welcome drip on list join.
  - Sample: Autoresponder: “First Email When Added.”
  
 3.9. MoEngage
  - Feature/Setting: Flows; setup trigger ‘User Added’ and send multi-channel onboarding.
  - Sample: “On New User → Send Email/SMS/Push.”
  
 3.10. SMSGlobal
  - Feature/Setting: SMS Gateway API; auto-send SMS on trigger via HTTP request.
  - Sample: “POST messages/send” with variables for name/promo.
  
 3.11. Brevo (ex-Sendinblue)
  - Feature/Setting: Automation “Welcome Workflow”; triggered by contact creation.
  - Sample: “When Contact Is Added → Send Email/SMS.”
  
 3.12. Gupshup
  - Feature/Setting: Messaging API; configure new customer notification for WhatsApp/SMS.
  - Sample: “Send Message” on data input event.
  
 3.13. Pabbly Connect
  - Feature/Setting: Workflow Automation; trigger from signup form, action to email/SMS API.
  - Sample: “Form Submission → Send Email.”
  
 3.14. Zoho CRM
  - Feature/Setting: Workflow rules; upon contact creation, trigger email template.
  - Sample: “On Creation → Email Notification.”
  
 3.15. Gmail API
  - Feature/Setting: “Send” method; compose and send message to new email.
  - Sample: API call with subject, body, recipient fields on trigger.
  
 3.16. Front
  - Feature/Setting: Rules Automation; trigger custom message on new contact.
  - Sample: “Contact Added → Send Canned Reply.”
  
 3.17. Intercom
  - Feature/Setting: Messages Automation; trigger in-app or email welcome for new users.
  - Sample: “When user signed up → Send Welcome.”
  
 3.18. MessageBird
  - Feature/Setting: Flow Builder; start on contact creation, end with SMS or email.
  - Sample: “New Contact → Send SMS/Email.”
  
 3.19. Viber Business Messages
  - Feature/Setting: Automated welcome via API on new subscription.
  - Sample: “Send Welcome” with custom text.
  
 3.20. Slack (for internal ops notification)
  - Feature/Setting: Workflow Builder; notify staff of new customer, optionally trigger direct messaging.
  - Sample: “Trigger on New Signup → Send Notification Channel Message.”

Benefits

1. Immediate, consistent engagement with new Afghan restaurant customers.

2. Higher first-visit and order conversion via time-sensitive incentives.

3. Stronger data accuracy—automation eliminates missed welcomes.

4. Enhanced customer perceptions and loyalty from prompt professional communications.

5. Ability to measure open/click/SMS response rates and fine-tune messaging.