Customer Relationship & MarketingPurpose
1.2 Organize reviews by sentiment, date, meal type, visit details, and customer profile for targeted marketing and service improvement.
1.3 Route feedback in real-time to management, marketing, and public response teams to promptly address concerns and amplify positive experiences.
1.4 Aggregate and visualize key review metrics (ratings, common phrases, NPS, dish mentions) for actionable business intelligence.
Trigger Conditions
2.2 Reservation fulfilled or order marked as completed (reservation/order management event).
2.3 Review left on partnered third-party platforms (webhook/API event detected via official platform).
2.4 Scheduled post-visit follow-up (CRM-driven calendar/automation trigger).
2.5 New email, SMS, or social media post mentioning the restaurant (media monitoring trigger).
Platform Variants
• Feature/API: Programmable SMS; auto-send customized review request message post-visit (to="customer_number" body="Thank you for dining at Angler Fish—please rate us...").
3.2 SendGrid
• Feature/API: Transactional Templates API; trigger personalized follow-up emails with embedded review form link ({personalizations, template_id, dynamic_template_data}).
3.3 Google My Business
• Feature/API: Google My Business API; monitor and fetch new reviews (accounts.locations.reviews.list) periodically for parsing and organization.
3.4 Yelp Fusion
• Feature/API: Business Reviews endpoint; retrieve new reviews with business_id for local processing and response automation.
3.5 TripAdvisor Content API
• Feature/API: /partner/reviews endpoint; pull latest review content for restaurant entity by location_id.
3.6 Facebook Graph API
• Feature/API: /{page-id}/ratings; collect recent ratings and review messages for centralized storage.
3.7 Instagram Graph API
• Feature/API: /{business_id}/mentions; monitor for posts mentioning the restaurant for manual/automated review request replies.
3.8 Salesforce
• Feature/API: Marketing Cloud Journey Builder; trigger multi-channel review requests via scheduled customer journeys.
3.9 HubSpot
• Feature/API: Workflows & Email API; automate post-dining review request with contact & context enrichment.
3.10 Zendesk
• Feature/API: Ticket API; create tickets for negative reviews to flag for response and resolution.
3.11 SurveyMonkey
• Feature/API: REST API/Collector endpoints; auto-generate targeted surveys post-visit, capture results into CRM.
3.12 Microsoft Power Automate
• Feature/API: Scheduled/triggered flows; orchestrate review capture, enrichment, and routing to internal teams or dashboards.
3.13 Slack
• Feature/API: Incoming Webhooks; post real-time alerts in "customer-feedback" channel on receipt of critical review.
3.14 Airtable
• Feature/API: Form submissions & API; centralize, tag, and organize raw review content with filters for sentiment analysis.
3.15 Freshdesk
• Feature/API: Tickets API; source reviews as support tickets for customer success tracking and closure.
3.16 Zoho CRM
• Feature/API: Workflow automation; log new reviews under customer profiles, segment by sentiment or order history.
3.17 Mailchimp
• Feature/API: Automated Customer Journeys; schedule post-visit review campaign emails embedded with review links.
3.18 Typeform
• Feature/API: Responses API; collect structured customer feedback through branded surveys and integrate into CRM.
3.19 Notion
• Feature/API: Database API; archive reviews as pages with tags for review type, involved products, and staff.
3.20 Trello
• Feature/API: Card creation via API; auto-create cards for each new review flagged for team follow-up, assign staff for response.
Benefits
4.2 Centralizes review data across platforms for easy monitoring and unified analytics.
4.3 Improves response times for negative reviews, safeguarding reputation.
4.4 Provides rich, filterable feedback for menu, staff, or service optimization.
4.5 Enables deep segmentation and targeted retention campaigns based on real customer sentiment and behavior.