Festival and event-driven menu alerts to regulars

Purpose

 1.1. Notify loyal/reg. customers when special angler fish menus coincide with local festivals/events.
 1.2. Drive customer engagement, increase repeat visits, target marketing for premium/high-margin dishes.
 1.3. Reduce waste by aligning promotions with inventory and anticipated demand.
 1.4. Enhance customer experience through timely, personalized, culturally relevant menu alerts.
 1.5. Foster exclusivity and community among the top seafood clientele via invitation-only promotions.

Trigger Conditions

 2.1. Upcoming festival/event date matches calendar data for the local area.
 2.2. Special menu (anglerfish dish or seasonal offering) is marked as available in inventory/POS.
 2.3. Customer marked as ‘regular’ or meeting loyalty criteria in CRM.
 2.4. Menu/offer is not previously sent to the customer in the current festival cycle.
 2.5. All business/compliance rules for marketing outreach are validated.

Platform Variants

 3.1. Twilio SMS
  • Feature/Setting: Programmable Messaging API; configure webhook and recipient list filter for customer tags = ‘regular’ and trigger by date/event match.

 3.2. SendGrid
  • Feature/Setting: Marketing Campaigns API; create dynamic email template, set audience segment to ‘Seafood Regulars’, setup scheduled dispatch tied to festival triggers.

 3.3. Mailchimp
  • Feature/Setting: Campaigns endpoint; dynamic audience segments for festival region, trigger via API workflow connecting CRM/event calendar.

 3.4. HubSpot Marketing
  • Feature/Setting: Workflow automation in HubSpot; event-based triggers tied to CRM properties, custom email sequences for festival promos.

 3.5. ActiveCampaign
  • Feature/Setting: Automations; segment list membership ‘VIP Regulars’, schedule campaign launch when festival menu item is updated.

 3.6. WhatsApp Business API
  • Feature/Setting: Message Templates; configure festival menu alert and use bulk send to regulars from filtered CRM export.

 3.7. Facebook Messenger Platform
  • Feature/Setting: Send API; build chatbot flow for festival alerts using ‘persistent_menu’ trigger.

 3.8. Salesforce Marketing Cloud
  • Feature/Setting: Journey Builder; event-data activated journey for ‘regular’ contacts with personalized menu alerts.

 3.9. Zapier
  • Feature/Setting: Multi-step workflow linking Google Calendar (event picker), POS/API (menu flag), and Mail/SMS apps for triggered send.

 3.10. Google Calendar API
  • Feature/Setting: Events.watch endpoint; webhook fires on festival creation, triggers downstream communication.

 3.11. Klaviyo
  • Feature/Setting: Flows; event-triggered campaigns using custom event properties (‘festival_name’), filter segment for frequent diners.

 3.12. Intercom
  • Feature/Setting: Custom bots triggered by relevant festival dates; targeting user tags set from loyalty program.

 3.13. Constant Contact
  • Feature/Setting: Event-triggered email campaigns using API to sync festival dates with customer lists.

 3.14. Slack (for team notification)
  • Feature/Setting: Incoming Webhook; alert staff/internal marketing when automation runs.

 3.15. Shopify (if restaurant uses e-commerce)
  • Feature/Setting: Scheduled discount code activations and customer email using Shopify API triggers for festival menus.

 3.16. Airtable
  • Feature/Setting: Automations linked to date field/festival column, triggers webhook for notification send.

 3.17. Monday.com
  • Feature/Setting: Automations with date-based triggers, custom notifications when menu/promo status changes.

 3.18. Zendesk
  • Feature/Setting: Proactive Messaging campaigns to VIPs using filtered segments, date-triggered scripts.

 3.19. Segment.com
  • Feature/Setting: Event tracking for customer actions; triggers outbound campaign to integrations on match.

 3.20. Typeform
  • Feature/Setting: Event RSVP form triggers follow-up thank-you and menu preview emails via API/webhooks.

 3.21. Pipedrive
  • Feature/Setting: Workflow automation tied to ‘event participation’ field; triggers email/SMS send.

 3.22. Microsoft Power Automate
  • Feature/Setting: Date-action flow from Outlook calendar and CRM records, broadcasts personalized alerts.

Benefits

 4.1. Raises visibility of special offerings, maximizing event-driven sales.
 4.2. Deepens customer loyalty via exclusive, relevant communication.
 4.3. Streamlines marketing labor, reduces manual segmentation/setup.
 4.4. Synchronizes promotional timing with high-traffic occasions.
 4.5. Enables real-time dynamic targeting across preferred customer communication channels.