Purpose
1. Automate personalized loyalty point accrual, redemptions, and timely reward notifications to drive repeat visits for specialty seafood customers.
2. Synchronize customer profiles, track seafood preferences, deliver offers via multiple channels, and maximize guest retention.
3. Ensure real-time reward issuance triggered by actions, such as purchase, review, or referral, tailored to restaurant-specific promotions.
4. Integrate with POS, CRM, and third-party marketing tools to provide seamless customer engagement with minimal manual intervention.
Trigger Conditions
1. Customer completes an eligible transaction in the POS system.
2. Guest leaves feedback or review after a meal.
3. Patron refers a new customer via referral portal.
4. Pre-set calendar event (e.g., customer birthday or seafood festival).
5. After a period of customer inactivity for win-back campaigns.
Platform Variants
1. Twilio SMS
• Feature/Setting: Messaging API; configure webhook to trigger SMS reward notification upon points earned.
2. SendGrid
• Feature/Setting: Marketing Campaigns API; set automated email blast for reward notifications using dynamic templates.
3. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API; trigger reward journeys based on customer actions imported from POS.
4. HubSpot
• Feature/Setting: Workflows; automate reward notification and CRM point updates via contact triggers.
5. Mailchimp
• Feature/Setting: Automated Customer Journeys; set reward email based on segment and tag for seafood patrons.
6. Zoho CRM
• Feature/Setting: Workflow Rules; auto-update loyalty point balance and send in-app/email alert.
7. Square POS
• Feature/Setting: Loyalty API; link point accrual and redemptions to customer profiles, trigger post-transaction.
8. Shopify
• Feature/Setting: Script Editor or Flow; send notifications and update loyalty program post-purchase.
9. Stripe
• Feature/Setting: Webhooks; detect purchase events and invoke loyalty updates with external system.
10. ActiveCampaign
• Feature/Setting: Automations; create triggers for seafood offer and reward emails with contact scoring.
11. Klaviyo
• Feature/Setting: Flows; automated personalized reward notifications upon segment qualifying purchase.
12. Intercom
• Feature/Setting: Event-based messaging; trigger in-app message or email when points earned.
13. Slack
• Feature/Setting: Incoming Webhooks; team notification for high-value customer rewards or redemptions.
14. Google Sheets
• Feature/Setting: App Script Triggers; log customer point changes and schedule notification sends.
15. Microsoft Power Automate
• Feature/Setting: Scheduled Flows; integrate loyalty update from POS and send reward email via Outlook.
16. Facebook Messenger
• Feature/Setting: Messenger API; deliver instant reward notification to customer’s Messenger chat.
17. Instagram DM Automation
• Feature/Setting: Direct Message webhook triggers; send rewards for social referrals or contest activity.
18. Telegram
• Feature/Setting: Bot API; notify loyal guests instantly via bot when new rewards are earned.
19. Pipedrive
• Feature/Setting: Workflow Automation; update deal/contact when seafood reward milestones are hit.
20. LoyaltyLion
• Feature/Setting: API/Webhook; synchronize earned points, redemption events, trigger platform notifications.
21. Punchh
• Feature/Setting: Event API; process orders, issue bonuses, trigger messaging on the app.
22. Yotpo
• Feature/Setting: Loyalty & Referrals API; automate point grants and manage redemption notifications.
23. Braze
• Feature/Setting: Canvas; create multi-channel reward journeys triggered by loyalty events.
24. Gupshup
• Feature/Setting: Messaging API; push SMS/WhatsApp loyalty updates after qualifying seafood purchases.
25. Zendesk
• Feature/Setting: Triggers & Automation; create or update tickets for reward issues and push email/SMS confirmations.
Benefits
1. Enhances guest engagement and return rates by timely, tailored communications.
2. Reduces staff workload through seamless automation.
3. Provides multi-channel touchpoints for rewards, increasing awareness and redemption rates.
4. Enables in-depth customer analytics to improve seafood loyalty offerings.
5. Ensures error-free, real-time updates in customer reward status; supports sustainable long-term retention.
Customer Relationship & Marketing