Personalized menu recommendations by customer profile

Purpose

1.1. Instantly generate and send personalized menu recommendations using customer profiles, including dietary preferences, order history, demographic data, visit frequency, and marketing engagement.
1.2. Tailor specialty seafood dishes, e.g., angler fish variations, to maximize relevance and conversion for each guest.
1.3. Drive re-engagement, upselling, and loyalty by delivering relevant menu options directly to customers across their preferred channels.
1.4. Collect feedback for continuous refinement and further targeting of future menu promotions.

Trigger Conditions

2.1. Customer makes a reservation online or via app.
2.2. Returning customer detected through CRM or POS.
2.3. Customer interacts with a marketing email, SMS, or mobile notification.
2.4. Post-visit feedback surveys filled.
2.5. New personalized campaign launch or seasonal menu update.

Platform Variants

3.1. Twilio (SMS API)
• Feature/Setting: SMS automation; configure "SendMessage" API using profile-based content.
3.2. SendGrid (Email API)
• Feature/Setting: Dynamic transactional templates; configure "X-SMTPAPI" substitution with menu data.
3.3. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder with "Email Activity"; trigger recommendations via Data Extension events.
3.4. Mailchimp
• Feature/Setting: Customer segmentation & "Automation Email" with conditional content blocks.
3.5. HubSpot
• Feature/Setting: Workflows; configure "If/then" logic for sending tailored menu emails.
3.6. Zapier
• Feature/Setting: "Filter" + "Send Email/SMS" integrations with logic based on CRM fields.
3.7. Shopify
• Feature/Setting: "Script Editor" in Marketing Automation for personalized order confirmation emails.
3.8. Intercom
• Feature/Setting: Custom rules in "Outbound Messages" for targeted menu push.
3.9. WhatsApp Business (API)
• Feature/Setting: Configure "message template" API with personalized menu variables.
3.10. Slack
• Feature/Setting: "Incoming Webhooks" to send menu prompts to internal teams or VIP groups.
3.11. Facebook Messenger (Graph API)
• Feature/Setting: Send "message" endpoint using personalization tokens for menu.
3.12. ActiveCampaign
• Feature/Setting: "Conditional Content" in automations for menu adaptation.
3.13. Klaviyo
• Feature/Setting: Personalized email flows with "Profile Properties" for menu.
3.14. Google Sheets
• Feature/Setting: Triggered "Add Row" with custom formulas for menu suggestions per profile.
3.15. Segment
• Feature/Setting: "Track" event API for sending menu recommendation data to integrations.
3.16. Pipedrive
• Feature/Setting: "Pipeline Automation" to send menu recommendation emails/SMS to prospects.
3.17. Microsoft Power Automate
• Feature/Setting: "When a row is modified" trigger; logic branch for sending menu options.
3.18. Oracle Eloqua
• Feature/Setting: Dynamic content blocks in "Campaign Canvas" for menu-based messaging.
3.19. Freshdesk
• Feature/Setting: "Automations" in ticket responses with menu attachments per segment.
3.20. Zoho CRM
• Feature/Setting: "Workflow Rule" to trigger email/SMS menu offers by customer fields.
3.21. Airship
• Feature/Setting: "Audience segmentation" in automated push notifications for menu launches.
3.22. Iterable
• Feature/Setting: Dynamic campaigns using "User Profile Fields" to display relevant menu items.
3.23. Brevo
• Feature/Setting: Use "Transactional Email API" with custom parameters for recommendation.

Benefits

4.1. Enhances guest experience via relevant recommendations and non-intrusive offers.
4.2. Increases return visits and average check size through tailored cross-sell/upsell.
4.3. Streamlines labor by automating repetitive marketing and menu suggestion tasks.
4.4. Improves data-driven decision-making by capturing menu engagement analytics.
4.5. Boosts brand loyalty by meeting individual dietary and taste preferences.