Reactivation campaigns for lapsed customers

Purpose

1.1. Automatically reach out to customers who haven’t visited or ordered in a set period to reignite interest and prompt a return visit or order.
1.2. Targeted effort for Angler fish restaurant (specialty seafood) to recover lost sales, increase repeat patronage, and maintain top-of-mind awareness via personalized incentives or updates.
1.3. Integrate customer relationship data and communication channels for seamless, timely, and scalable execution without manual intervention.

Trigger Conditions

2.1. Customer absence from POS or reservation system exceeds pre-defined inactivity threshold (e.g., 3 months).
2.2. Expiry of loyalty points without redemption.
2.3. Anniversary of the last visit/order.
2.4. No response to previous outreach attempts.
2.5. Special seasonal promotions approaching.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API; configure flow to send discount codes upon trigger.

3.2. SendGrid
• Feature/Setting: Marketing Campaigns; set up automated drip emails for lapsed users.

3.3. HubSpot
• Feature/Setting: Workflows; automated email and SMS follow-up based on customer inactivity.

3.4. Slack
• Feature/Setting: Incoming Webhooks; notify staff when a reactivation campaign is sent.

3.5. Salesforce
• Feature/Setting: Process Builder; auto-generate follow-up tasks and email triggers.

3.6. Mailchimp
• Feature/Setting: Customer Journey Builder; targeted win-back sequences to lapsed diners.

3.7. Google Sheets
• Feature/Setting: Google Sheets API; customer lists updated and flagged for campaigns.

3.8. ActiveCampaign
• Feature/Setting: Automations; multi-channel outreach for dormant customers.

3.9. Zapier
• Feature/Setting: Multi-step Zaps to connect POS inactivity with messaging tools.

3.10. Klaviyo
• Feature/Setting: Flows; inactivity-triggered personalized offers.

3.11. Facebook Messenger
• Feature/Setting: Messenger API; send reminder messages or deal coupons.

3.12. Intercom
• Feature/Setting: Automated messages to website/profile visitors not seen in X days.

3.13. WhatsApp Business API
• Feature/Setting: Auto-messaging campaigns based on database triggers.

3.14. Shopify
• Feature/Setting: Discounts/Email automations for lapsed online seafood buyers.

3.15. Segment
• Feature/Setting: Audience triggers to activate win-back marketing automation.

3.16. Pipedrive
• Feature/Setting: Workflow Automation; alert sales to follow up after campaign send.

3.17. Stripe
• Feature/Setting: Send receipts or offers to customers whose last payment is > X months old.

3.18. Aircall
• Feature/Setting: Auto-dial abandoned contacts for phone-based win-back.

3.19. monday.com
• Feature/Setting: Automations; visual track of reactivation stages and results.

3.20. Typeform
• Feature/Setting: Survey automation for feedback from those reactivated.

3.21. Freshdesk
• Feature/Setting: Ticket automation if reactivated customer responds needing support.

3.22. LoyaltyLion
• Feature/Setting: Award bonus points to lapsed members returning via campaign.

Benefits

4.1. Regain lost revenue by systematically targeting disengaged customers.
4.2. Maximize campaign efficiency with precise timing and relevant platforms.
4.3. Reduce manual intervention, freeing staff for high-touch engagements.
4.4. Capture feedback and refine offers for continual improvement.
4.5. Strengthen brand loyalty and customer retention with timely, personalized outreach.