Customer Relationship & MarketingPurpose
1.2. Maximize repeat business by sending highly relevant promotions, early access to new menu items, and personalized event invitations.
1.3. Increase customer engagement and satisfaction by leveraging behavioral dining data for timely, individualized outreach.
1.4. Efficiently segment guest profiles to reduce campaign fatigue and drive upsell of specialty seafood offerings.
Trigger Conditions
2.2. Menu items ordered match identified specialty categories (e.g., angler fish dishes).
2.3. Date proximity to customer birthday or historical anniversary of first visit.
2.4. Customer inactivity for set number of days (win-back triggers).
2.5. Opt-in status change for email or SMS consent recorded in system.
2.6. Customer joins seafood loyalty or VIP club.
Platform Variants
• Feature/Setting: Messaging Service API; configure segments using customer tags, trigger SMS via API call example: `sendMessage({to, body})`
3.2. SendGrid
• Feature/Setting: Marketing Campaigns recipient segmentation, trigger using recipient list filters, API: `POST /mail/send`
3.3. HubSpot
• Feature/Setting: Lists & Workflows; segment lists by contact property, automate email sequences via Workflow Actions
3.4. Salesforce Marketing Cloud
• Feature/Setting: Audience Builder segmentation, Automation Studio for triggered sends, API: `POST /messaging/v1/messageDefinitionSends`
3.5. Mailchimp
• Feature/Setting: Segment Builder with dining history custom fields, Journey Builder for automated sends
3.6. ActiveCampaign
• Feature/Setting: Advanced Segmentation (custom fields), trigger automations with Event Tracking
3.7. Klaviyo
• Feature/Setting: List segmentation using profile and event data, trigger flows by order or reservation events
3.8. Omnisend
• Feature/Setting: Segmentation by behavior, Automated Workflow triggers, API: `/contacts/segment`
3.9. MoEngage
• Feature/Setting: Dynamic segmentation, Push/Email/SMS Journeys, API: `/campaigns/create`
3.10. Iterable
• Feature/Setting: User Profile & Event Segmentation, Workflow Studio for event-triggered campaigns
3.11. Braze
• Feature/Setting: Real-Time Segment, Canvas Flows for triggered outreach
3.12. Constant Contact
• Feature/Setting: Email List segmentation, Automated Email Triggers
3.13. Customer.io
• Feature/Setting: Segmenting by campaign activity, workflow triggers on API event: `/v1/customers`
3.14. Zoho Campaigns
• Feature/Setting: List segmentation based on custom contact fields, schedule auto-responders
3.15. Freshmarketer
• Feature/Setting: Event Triggers and Segmentation, Automation Flows
3.16. SMSBump (for Shopify restaurants)
• Feature/Setting: Segment by previous orders, Automated SMS Flows
3.17. Vero
• Feature/Setting: Behavioral segmentation, Trigger Workflows via API: `/api/v2/messages/send`
3.18. Mailjet
• Feature/Setting: Segmentation via contact data, triggered campaigns
3.19. Exponea/Bloomreach
• Feature/Setting: Real-time segmentation, Scenario Automation Builder
3.20. Listrak
• Feature/Setting: Predictive Retargeting Segments, Automated messaging workflows
3.21. SlickText
• Feature/Setting: SMS Segments from form data, Text Automation campaigns
3.22. WebEngage
• Feature/Setting: User Segment creation, Journey designer for real-time message delivery
Benefits
4.2. Automates labor-intensive segmentation and outreach processes.
4.3. Increases campaign ROI by targeting based on meaningful dining behaviors.
4.4. Reduces churn with timely, relevant win-back and loyalty campaigns.
4.5. Scales seamlessly as customer database grows, supporting business expansion and diversified marketing initiatives.