Social media post scheduling and review aggregation

Purpose

1.1. Enable seamless scheduling and cross-platform publishing of restaurant promotional content, seafood specials, events, and updates to all key social networks.
1.2. Auto-aggregate, fetch, and categorize all customer reviews (Google, Yelp, Facebook, TripAdvisor, etc.), generating notifications, sentiment summaries, and potential reply templates.
1.3. Monitor social and review channel activity for rapid response to customer feedback, measuring engagement and conversion impact.
1.4. Unify all content and response tracking for compliance, reporting, and continuous restaurant marketing optimization.

Trigger Conditions

2.1. New post/content created in restaurant’s content calendar or CMS system.
2.2. Manual reminder or time-based trigger for recurring seafood promotions/events.
2.3. New reviews detected via platform APIs or webhooks on major review sites.
2.4. Significant changes in review sentiment or spikes in customer engagement.
2.5. Scheduled monitoring intervals (hourly/daily/weekly) for social and review harvesting.

Platform variants

3.1. Facebook Pages API
• Feature: /{page-id}/feed POST; auto-schedule post with image, caption.
• Example: Schedule daily menu update with externally sourced photo.

3.2. Instagram Graph API
• Feature: /media endpoint POST; create and queue post with hashtags.
• Example: Schedule seafood event teaser with branded hashtag.

3.3. Twitter/X API v2
• Feature: POST /tweets; auto-publish tweets with image, event links.
• Example: Schedule tweet for daily chef’s recommendation.

3.4. LinkedIn Marketing API
• Feature: POST /ugcPosts; auto-publish seafood industry updates.
• Example: Weekly post highlighting sustainability efforts.

3.5. Google My Business (Business Profile) API
• Feature: accounts.locations.localPosts.create; create post for Google listing.
• Example: Limited-time crab boil special announcement.

3.6. Yelp Fusion API
• Feature: Business Reviews endpoint; fetch latest reviews for aggregation.
• Example: Daily pull of customer feedback for sentiment analysis.

3.7. TripAdvisor Content API
• Feature: /locations/reviews endpoint; retrieve new reviews.
• Example: Aggregate seafood dish feedback.

3.8. Trustpilot API
• Feature: GET /v1/reviews; collect ratings and comments.
• Example: Weekly sentiment summary.

3.9. Slack API
• Feature: chat.postMessage; notify marketing about high-priority reviews.
• Example: Alert: Negative review flagged for response.

3.10. Microsoft Teams Webhook
• Feature: Incoming webhook; send daily review digest to team channel.
• Example: Group report of customer praise and complaints.

3.11. Buffer API
• Feature: POST /updates/create; queue posts for multi-platform scheduling.
• Example: Schedule monthly seafood festival promo across channels.

3.12. Hootsuite Platform API
• Feature: POST /messages; synchronize content posts to all connected profiles.
• Example: Synchronize photo-based updates across Instagram and Facebook.

3.13. Sprout Social API
• Feature: POST /messages; automate content publishing, fetch engagement.
• Example: Pull engagement metrics after campaign.

3.14. Sprinklr API
• Feature: /publish; bulk scheduling for campaigns.
• Example: Scheduled posting during regional seafood week.

3.15. Zoho Social API
• Feature: POST /publish; automate menu updates and monitor feedback.
• Example: Weekly specialty item highlight.

3.16. HubSpot Marketing API
• Feature: /social/v1/posts; schedule, track, and respond to audience.
• Example: Launch new seasonal menu.

3.17. Sendible API
• Feature: /messages/send; automate post publication and response.
• Example: Respond to frequent review topics.

3.18. Bitly API
• Feature: Create shortened URLs for tracking in social posts.
• Example: Track clicks on reservation promo links.

3.19. Canva Publish API
• Feature: Design assets auto-uploaded and used in scheduled posts.
• Example: Push designed special menu graphics to queue.

3.20. Zoho Desk API
• Feature: Incoming ticket creation on negative reviews.
• Example: Assign customer complaint to support team instantly.

3.21. Google Sheets API
• Feature: Auto-log scheduled posts and aggregated reviews for reporting.
• Example: Centralized audit trail for customer engagement.

Benefits

4.1. Ensures consistent, timely presence promoting Angler fish restaurant specials across all digital channels.
4.2. Guarantees no customer feedback is missed, with instant notification and templated response options.
4.3. Delivers actionable insights on customer sentiment and campaign success for ongoing improvement.
4.4. Saves significant manual effort, reducing errors and supporting scalable specialty seafood marketing.
4.5. Centralized data unlocks better reporting, compliance, and executive visibility for all outreach and reputation efforts.