Customer Relationship & MarketingPurpose
1.2. Automating targeted email and SMS offers to increase customer retention, enhance loyalty, and maximize repeat sales specific to an Arab restaurant business.
1.3. Enable automated workflows so newly registered or engaged customers immediately receive personalized campaigns curated for their expected preferences and order patterns.
Trigger Conditions
2.2. Customer makes a purchase, triggering segmentation logic and automation for follow-up.
2.3. Customer reaches an inactivity threshold (e.g., 30 days since last visit/order) to automate a re-engagement offer.
2.4. Special events, such as Eid, Ramadan, or local holidays, prompting automated segmented offers.
2.5. Customer responds to a previous campaign, triggering further automated behavior targeting.
Platform Variants
• Function: Automated SMS send; configure Messaging Service and API to transmit dynamic offers via automated flows.
3.2. SendGrid
• Function: Automated email dispatch; use the Marketing Campaigns API with customer segments for personalized campaign automation.
3.3. Mailchimp
• Function: Automation via Customer Journey Builder; configure audience segments and trigger automated promotional emails.
3.4. ActiveCampaign
• Function: Automate segmentation with custom tags and automate email/SMS campaigns using the Automations builder.
3.5. HubSpot
• Function: Workflow automator for segment-driven emails and SMS via integrated partners; use Lists & Workflow APIs for automation.
3.6. Salesforce Marketing Cloud
• Function: Journey Builder automation for event-driven, segmented offers via email/SMS; configure Data Extensions API.
3.7. Klaviyo
• Function: Automation of email/SMS with segment-triggered flows; use Lists & Segments API.
3.8. Infobip
• Function: Automated SMS and Viber sends; use People API for segmentation and automated campaign triggers.
3.9. MoEngage
• Function: Audience segmentation and automated message campaigns; configure Segmentation and Campaign APIs.
3.10. Omnisend
• Function: Setup automated SMS/email flows based on eCommerce triggers; use Audience Segmentation and Automation APIs.
3.11. Blueshift
• Function: Automated cross-channel campaigns; use Segments API and Triggered Campaigns automator.
3.12. Customer.io
• Function: Automated segment-based messaging; configure Segments and Campaign APIs for automate outreach.
3.13. Airship
• Function: Automated mobile/SMS/email with segment-driven Journeys; configure Audience and Automations API.
3.14. Braze
• Function: Automate personalized campaigns using Segmentation and Messaging APIs.
3.15. SMSBump (by Yotpo)
• Function: SMS automation for Shopify stores; configure Segments and Automation Flows.
3.16. Google Cloud Functions
• Function: Automator for custom segmentation and campaign triggers; trigger via HTTP function for instant automation.
3.17. AWS Lambda
• Function: Serverless code automates segmentation and triggers any email/SMS provider's API.
3.18. Zapier
• Function: Multi-app automation platform; create Zaps to automate triggers from POS/CRM into segmented campaign actions.
3.19. Microsoft Power Automate
• Function: Build automations connecting CRM, email, and SMS for segment-based offers.
3.20. Pabbly Connect
• Function: Automated workflows connecting various email/SMS APIs and segmentation sources.
Benefits
4.2. Enables highly personalized and targeted offers, automatedly increasing customer engagement and loyalty.
4.3. Automation ensures timely campaign delivery for key events, holidays, or customer milestones, maximizing return.
4.4. Seamlessly automates re-engagement of lapsed customers, recovering lost revenue potential.
4.5. Automator systems provide data for continual improvement and optimization of marketing tactics.