Customer Relationship & MarketingPurpose
1.2. Sends timely automated reminders encouraging return visits, offers, or feedback.
1.3. Drives repeat orders, increases customer lifecycle value, and reduces churn for Arab restaurants.
1.4. Automates segmenting, message personalization, scheduling, and tracking response for marketing optimization.
Trigger Conditions
2.2. Order inactivity detected via POS, CRM, or loyalty system API events.
2.3. Automatedly triggered on abandoned carts or incomplete bookings.
2.4. Customer status matches "previously active" but now dormant segment.
Platform Variants
3.1 Twilio SMS
• Feature/Setting: Automate SMS sending using Programmable Messaging API; configure 'send-at' time and inbound URL for replies.
3.2 SendGrid
• Feature/Setting: Automate emails using Marketing Campaigns API; set dynamic templates for Arabic offers and wait step for inactivity period.
3.3 Mailchimp
• Feature/Setting: Automate journey using Customer Journeys/Triggers; API “POST /automations” for re-activation emails.
3.4 HubSpot
• Feature/Setting: Automate workflow via ‘Active List’ segment + ‘If/Then’ delay; use “POST /crm/v3/objects/contacts” for segmentation.
3.5 Salesforce Marketing Cloud
• Feature/Setting: Automation Studio ‘Scheduled Automation’ with SQL Query; trigger Email/SMS via REST API “messages/v1/email”.
3.6 ActiveCampaign
• Feature/Setting: Automate workflow using Automations > Start Trigger “Hasn’t opened/clicked in X days”.
3.7 WhatsApp Business API
• Feature/Setting: Automate engagement via ‘messages’ endpoint; personalize content and automate via inactivity triggers.
3.8 Facebook Messenger (Meta Graph API)
• Feature/Setting: Automate messaging via “/me/messages” API endpoint; configure message and payload for Arabic cuisine offers.
3.9 Google Sheets
• Feature/Setting: Automate inactivity tracking using Google Apps Script triggers & ‘onEdit’/’time-driven’ functions.
3.10 Microsoft Power Automate
• Feature/Setting: Automate with scheduled flow; use Outlook/Teams “Send message” action on detecting inactivity in CRM.
3.11 Zoho CRM
• Feature/Setting: Workflow Rule for inactivity; ‘Email Notification’, ‘Function’, or ‘Webhook’ for automate execution.
3.12 Klaviyo
• Feature/Setting: Automate flows with ‘Inactivity Trigger’; configure segment + “Flow Action: Send Email/SMS”.
3.13 Intercom
• Feature/Setting: Custom Bots + Series; automate when ‘Last seen’ > X days.
3.14 Slack
• Feature/Setting: Use ‘Scheduled messages’ with Slack API “chat.scheduleMessage” for team re-engagement tasks.
3.15 Shopify
• Feature/Setting: Automate customer segment export via API and trigger email/SMS using ‘Marketing Automations’ for inactivity.
3.16 Gupshup
• Feature/Setting: Automate WhatsApp/SMS reminders using “message.send” API with template triggered by segmentation.
3.17 Customer.io
• Feature/Setting: Automate campaigns; Trigger: ‘Segment Membership’ + Wait period, automate message upon inactivity match.
3.18 SmartrMail
• Feature/Setting: Automated ‘Win-back’ smart flows based on last purchase date using “POST /api/v1/contacts”.
3.19 Pipedrive
• Feature/Setting: Automate using “Workflow Automations”; triggers on ‘Deal Inactivity’ and “Send Email/Task” action.
3.20 Iterable
• Feature/Setting: Automate journey using ‘Workflow Studio’; set ‘Inactivity’ event, “Send Email/SMS/Web Push Message”.
Benefits
4.2. Automates segmentation and triggers for highly targeted, timely communication.
4.3. Reduces manual marketing efforts, saving staff time via unified automation.
4.4. Enables continuous automated re-engagement, elevating loyalty and CLTV.
4.5. Easily scales automatable outreach across SMS, email, chat, and social channels.
4.6. Provides automated reporting and tracking for optimization of campaign effectiveness.