Customer feedback and review collection post-purchase

Purpose

1.1. Automate post-purchase customer feedback and review collection for aromatherapy products to enhance customer engagement, improve product offerings, and build reputation.
1.2. Automatedly solicit reviews and feedback via multiple channels, segment responses, and sync data to CRM or marketing tools for continuous improvement.
1.3. Automate customer satisfaction measurement, identify promoters/detractors, generate testimonials, and detect service gaps.

Trigger Conditions

2.1. Automation triggered post-purchase when order status changes to “Shipped”, “Delivered”, or after specified days post-fulfillment.
2.2. Trigger via transactional system webhook, periodic batch job, or app-specific events (e.g., successful checkout).
2.3. Automatable periodic reminder for non-respondents using sequential logic.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate sending SMS review requests via Programmable Messaging API; configure webhook for response handling.
3.2. SendGrid
• Feature/Setting: Automate templated email delivery with Marketing Campaign REST API; track open/click engagement.
3.3. Mailchimp
• Feature/Setting: Automate customer journeys for post-purchase review solicitation; use triggers in Automations Workflow.
3.4. Slack
• Feature/Setting: Use Slack Incoming Webhooks API to send review responses into a team channel for automated monitoring.
3.5. HubSpot
• Feature/Setting: Automate post-purchase workflow using Marketing Automation API; log customer feedback in Contact Timeline.
3.6. Shopify
• Feature/Setting: Trigger automated review requests by order fulfillment events via Admin API webhooks.
3.7. Google Forms
• Feature/Setting: Automate form link distribution via email/SMS; auto-collect feedback responses via Forms API.
3.8. Zapier
• Feature/Setting: Automate multi-app orchestration for sending, following up, and storing reviews using Zap automations.
3.9. ActiveCampaign
• Feature/Setting: Automate post-purchase email campaigns; trigger automation workflow for review collection.
3.10. WhatsApp Business API
• Feature/Setting: Automate personalized message distribution of review invitation; capture responses via webhook.
3.11. SurveyMonkey
• Feature/Setting: Automate survey delivery post-purchase with Audience Collector API and auto-fetch response data.
3.12. Facebook Messenger
• Feature/Setting: Automate chatbot flow for review requests using Messenger Platform Webhooks.
3.13. Typeform
• Feature/Setting: Automate survey link delivery with Results API integration for real-time response fetch.
3.14. Klaviyo
• Feature/Setting: Automate flow for sending review requests via post-purchase email triggers.
3.15. Smartsheet
• Feature/Setting: Automate storing feedback data from various channels via Sheets API integration.
3.16. Zendesk
• Feature/Setting: Automate creation of follow-up tickets for poor feedback using Tickets API.
3.17. Intercom
• Feature/Setting: Automate chat-based review requests using Automated Messages and Events API.
3.18. Google Sheets
• Feature/Setting: Automate appending feedback/responses using Sheets API for internal analytics.
3.19. Airtable
• Feature/Setting: Automate centralized feedback repository for reviewer segmentation and retention automation.
3.20. Microsoft Teams
• Feature/Setting: Automate sending review update notifications via Incoming Webhooks integration.
3.21. Amazon SES
• Feature/Setting: Automate bulk personalized review requests using the SendEmail API.

Benefits

4.1. Automates repetitive tasks, saving time and reducing manual errors.
4.2. Enables omnichannel collection for higher response rates through automated diversification.
4.3. Automates tracking and analysis of sentiment for data-driven product improvements.
4.4. Automated reminders and escalations minimize forgotten or ignored review requests.
4.5. Improves customer relationship by automating proactive engagement at optimal touchpoints.