Re-engagement campaigns for inactive customers

Purpose

1.1. Automate re-engagement campaigns for inactive customers who have not interacted or purchased in a predefined period.
1.2. Automatedly nurture leads, recover lapsed buyers, improve customer lifetime value, and drive repeat sales via targeted communications.
1.3. Automating the end-to-end process of identifying, segmenting, targeting, and following up with dormant customers using multichannel automator flows tailored to aromatherapy supplies.

Trigger Conditions

2.1. Automated inactivity detection: last purchase date exceeds 60/90/180 days.
2.2. Zero email/SMS engagement for a set time.
2.3. Automated CRM segment update labels customer as "at-risk" or "inactive".
2.4. Automatedly flagged cart abandonment without eventual purchase after 30 days.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate Customer Journey with inactivity-based trigger, Segment: "inactive-customers", Campaign: Coupon email sequence.
3.2. Klaviyo
• Feature/Setting: Automate Flow using "Placed Order" date & segment-trigger, Event API: Last Purchase Lookup.
3.3. ActiveCampaign
• Feature/Setting: Automation Builder, Trigger: Inactive for X days, Action: Send re-engagement sequence.
3.4. HubSpot
• Feature/Setting: Automated Workflow, Trigger: CRM property "Last Activity Date", Action: Autoresponder + task assignment.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio, Query: Customers w/o engagement, Journey Builder Email sequence.
3.6. Twilio SMS
• Feature/Setting: Event-Driven Messaging, API: Send automated reactivation texts with unique coupon links.
3.7. SendGrid
• Feature/Setting: Automation, Trigger: No email open, Action: Automated personalized reminder email.
3.8. Omnisend
• Feature/Setting: Automation Workflow, Trigger: Inactivity Period, Action: Multi-channel message (SMS, Email, Push).
3.9. Zapier
• Feature/Setting: Multi-step Zap automator, Trigger: CRM filter, Action: Campaign launch via connected marketing tool.
3.10. Shopify Flow
• Feature/Setting: Condition: Customer Last Order > 60 days, Action: Tag & send automated campaign via integration.
3.11. Intercom
• Feature/Setting: Automated Message, Trigger: Inactive cohort, Channel: Chat/email.
3.12. Braze
• Feature/Setting: Segment & Action-Based Messaging, API trigger: Identify inactive, automate campaign launch.
3.13. Customer.io
• Feature/Setting: Automated Segment Trigger, Workflow: Re-engagement journey builder.
3.14. MoEngage
• Feature/Setting: Segment Automation, Trigger: Dormant Customer, Action: Re-engagement notification.
3.15. Iterable
• Feature/Setting: Journey Workflow, Trigger: Inactive Segment Event API, Action: Multichannel message.
3.16. Pipedrive
• Feature/Setting: Automated Activity Scheduler, Trigger: No deal movement, Action: Send reminder or schedule follow-up.
3.17. Google Ads Customer Match
• Feature/Setting: Audience List Automation, Sync inactive emails & trigger automated ad re-targeting.
3.18. Facebook Custom Audiences
• Feature/Setting: Automated syncing of lapsed customers, Ad delivery triggered by inactivity segment.
3.19. SMSBump
• Feature/Setting: Automate SMS re-engagement flow, Trigger: Customer segment > X days inactive.
3.20. GetResponse
• Feature/Setting: Marketing Automation, Workflow: Inactive Tag → Personalized reactivation sequence.
3.21. Constant Contact
• Feature/Setting: Email Automation, Trigger Segment: Inactive, Action: Send personalized offer.

Benefits

4.1. Automates detection of dormant customers and initiates automated outreach without manual labor.
4.2. Improves retention rates using automated, personalized offers and multichannel automator campaigns.
4.3. Boosts revenue by automatedly recovering lapsed buyers and reactivating interest in aromatherapy products.
4.4. Delivers consistent, timely, and relevant re-engagement efforts powered by automation—maximizing ROI.