Customer Relationship & MarketingPurpose
1.2. Streamline campaigns for aromatherapy product launches, promotional offers, educational content, and customer engagement.
1.3. Reduce manual posting workload, increase reach, and maintain frequent customer touchpoints in the Health & Beauty retail market.
Trigger Conditions
2.2. Scheduled marketing calendar dates (weekly, monthly, holiday events).
2.3. Customer engagement events (likes, comments, follows, birthdays, sign-ups).
2.4. External RSS feed updates relevant to aromatherapy trends.
2.5. Approval status from internal content manager.
2.6. Change in website blog or promotional banners.
Platform Variants
• Feature/Setting: Graph API - Pages: /page-id/feed; automate post creation with media URLs, captions, scheduled times.
3.2. Instagram
• Feature/Setting: Graph API - /me/media, /me/media_publish; automate image/video posts, reels, scheduling metadata.
3.3. Twitter (X)
• Feature/Setting: POST statuses/update endpoint; automate tweet scheduling, media/image attachment, hashtag insertion.
3.4. LinkedIn
• Feature/Setting: Share on LinkedIn API; automate article, image, video posts on company page with description, hashtags.
3.5. Pinterest
• Feature/Setting: Pinterest API - Pins endpoint; automate creation and scheduling of pins with product images and descriptions.
3.6. TikTok
• Feature/Setting: TikTok for Developers - Video Upload API; automate video uploads with automated descriptions, hashtags, time settings.
3.7. YouTube
• Feature/Setting: YouTube Data API - Videos: insert; automate video post scheduling, thumbnail, automated tags, description publishing.
3.8. Buffer
• Feature/Setting: Buffer API - /updates/create; automate batch scheduling of posts to multiple connected social accounts.
3.9. Hootsuite
• Feature/Setting: Hootsuite Platform API - /messages; automate bulk uploads of content for cross-platform scheduling.
3.10. Sprout Social
• Feature/Setting: Sprout Social Publishing API; automate campaign scheduling and post calendar synching.
3.11. Zapier
• Feature/Setting: Schedule + Social app integrations; automate cross-platform post triggers, auto-publish, and batching.
3.12. Mailchimp
• Feature/Setting: Mailchimp Social Post API; automate newsletter content to social platform syndication.
3.13. Canva
• Feature/Setting: Canva API - Publish design; automate design export and direct social platform publishing.
3.14. HubSpot
• Feature/Setting: Social Media API; automate post scheduling with campaign and analytics integration.
3.15. Bitly
• Feature/Setting: Bitly API - /shorten; automate URL shortening for posts and track click analytics on product links.
3.16. Google My Business
• Feature/Setting: Google My Business API - /accounts/locations/localPosts; automate post creation to Google listing.
3.17. Reddit
• Feature/Setting: Reddit API - /api/submit; automate posts to targeted health & beauty or aromatherapy-related subreddits.
3.18. WordPress
• Feature/Setting: WordPress REST API - /wp-json/wp/v2/posts; automate blog post sharing to social platforms.
3.19. Slack
• Feature/Setting: Slack API - chat.postMessage; automate new social post notifications and previews for internal team review.
3.20. Trello
• Feature/Setting: Trello API - Create Card; automate content pipeline by triggering scheduled post checklists.
3.21. Google Sheets
• Feature/Setting: Google Sheets API; automate pulling post content/calendar details for scheduled publishing workflows.
3.22. Salesforce Marketing Cloud
• Feature/Setting: Social Studio API; automate post planning based on campaign and CRM customer journey data.
Benefits
4.2. Automates post timing for optimal audience engagement, leveraging analytics and AI-driven suggestions.
4.3. Centralizes campaign management, fully automating approvals, tracking, and post revisions.
4.4. Automates rapid response to product launches and promotions, accelerating go-to-market cycles.
4.5. Enhances branding via automation, maintaining a persistent, professional, and timely presence in the saturated aromatherapy retail market.