Customer Relationship & MarketingPurpose
1.2. Automatedly segment and identify customers who haven’t interacted, purchased, or opened emails/SMS in a set timeframe.
1.3. Automates delivery of win-back incentives such as discount codes, exclusive previews, or loyalty points across email, SMS, and social platforms.
1.4. Leveraging automators for seamless tracking of engagement rates, responses, and sales conversions, optimizing campaign timing and personalization.
Trigger Conditions
2.2. No activity logs (browsing, cart, wishlist) over defined interval.
2.3. Email/SMS unopen rate above Y% for prior campaigns.
2.4. Birthday/anniversary of registration without recent engagement.
2.5. Automated flags based on RFM (Recency, Frequency, Monetary) analysis.
Platform Variants
• Journey Builder: Automate win-back journeys via scheduled/triggered automations; sample: configure data extension trigger and Decision Split to identify inactive profiles.
3.2. HubSpot
• Workflows: Automates sending win-back emails using Contact List Segmentation and Delay node; configuration: set inactivity filter, add email action.
3.3. Mailchimp
• Customer Journey Builder: Automated trigger for “Not interacted in 90 days,” configure win-back email; use dynamic discount codes.
3.4. Klaviyo
• Flows: Flow trigger for segment “Inactive – 120 days,” send automated discount code, track opens/clicks.
3.5. ActiveCampaign
• Automations: Event/Date-based automations; sample: set segment conditions for inactivity, auto-send personalized offer.
3.6. SendGrid
• Marketing Campaigns API: Automate campaign send to “inactive” segment, apply dynamic content API for personalized offers.
3.7. Twilio SMS
• Programmable Messaging: Automated SMS to inactive numbers; sample: trigger via webhook using inactivity criteria.
3.8. Segment
• Engage: Automated user trait computation (last_seen_date), trigger connected marketing campaigns across platforms.
3.9. Zendesk Sunshine
• Custom Events API: Track inactivity, automates ticket creation for manual follow-up or automated outbound.
3.10. Google Ads
• Customer Match API: Automated audience upload of inactive users for custom remarketing ads.
3.11. Facebook Marketing API
• Automated upload of customer lists, triggers targeted win-back ads to inactive users.
3.12. Intercom
• Series Campaigns: Automated email or in-app prompts to users inactive by X days.
3.13. Braze
• Canvas: Automated segmentation and multichannel reactivation campaigns; configure inactivity segment and Canvas action paths.
3.14. Omnisend
• Automations: Triggers on inactivity, automates email/SMS/push with tailored deals; use delay and split blocks.
3.15. Drip
• Workflows: “No activity in 60 days” trigger, automates sequence of win-back emails.
3.16. Shopify Flow
• Trigger: “Customer has not purchased in X days,” automates email, SMS, or push integrations.
3.17. Gorgias
• Rules automation: Detects inactivity, automates personalized ticket/responses to re-engage leads.
3.18. Zapier
• “Delay” and “Filter” functions: Automatedly monitor CRM, trigger win-back sequences across multiple apps.
3.19. Iterable
• Workflow Studio: Create inactivity trigger and automate win-back messaging across channels.
3.20. MoEngage
• Flows: Automate detection of drop-off points; configure win-back journey with email, SMS, Push.
3.21. Sailthru
• Lifecycle Optimizer: Automated win-back campaign templates based on profile activity/inactivity.
Benefits
4.2. Automating reactivation reduces churn and drives ROI by recovering previously lost customers.
4.3. Multichannel automator approach ensures messages reach customers on their preferred platforms.
4.4. Continuous automation delivers actionable insights from conversion analytics, refining future campaigns.
4.5. Boosts brand loyalty through personalized, automated, and timely touchpoints, maximized via integrated automatable functions.